The House of Representatives voted down yesterday legislation which, critics say, would have effectively hamstrung endangered species protection in the United States. The measure, part of a larger appropriations bill for the Department of the Interior, would ban the federal government from naming new endangered species under the Endangered Species Act in 2012.The bill would have also blocked the feds from designating new “critical habitats,” tracks of specially managed lands that are important to the recovery of struggling species, under the act. Proponents of the measure contended that the ban would stymie environmental groups from suing the feds in order to see new species make the endangered list. “This bill will allow the biologists to get back to work recovering species, rather than responding to court cases,” said supporter Representative Doc Hastings (R-WA) in floor debate. Opponents, however, said that the measure would cut off a number of imperiled species from basic protections. “Without these important preliminary steps of listing and critical habitat designation, it would be impossible to develop a scientifically valid and legally defensible recovery plan for declining species,” said Representative Norm Dicks (D-WA) earlier this week. 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Representative Mike Simpson (R-ID), chair of the House interior and environment appropriations subcommittee, a main proponent of the defeated measure, said he intended to send the feds a message that the Endangered Species Act had gone off course and needed to be righted. Like other supporters, he said the act was an example of the government exceeding its congressionally mandated powers. “The Endangered Species Act has become not so much about saving species as it has been about controlling land and water,” Simspon said in floor debate. He pointed to the case of the slickspot peppergrass. In 2009, the U.S. Fish and Wildlife Service listed the grass, native to Idaho, as threatened under the act after its populations showed signs of moderate decline. Debate had since erupted over whether conservationists could limit cattle grazing on certain Bureau of Land Management lands due to the presence of slickspot peppergrass and other sensitive species, the Associated Press reported yesterday. A federal judge ruled last week that cattle could graze on such lands with certain restrictions. Simpson said on Tuesday that the grass’ inclusion as a threatened species under the act “is used to prevent cattle grazing on public lands. … That’s the only reason that the slickspot peppergrass is really listed.” He also pointed to what he views as the act’s slim success rate: While the feds have added about 1400 species to the endangered and threatened list, only 21 of them have done well enough to come back off. The successful effort to strip out Simpson’s measure sends a strong message in support of protecting the country’s struggling plants and animals, said Noah Greenwald, with the Center for Biological Diversity in Portland, Oregon. But it’s still not clear how many new species will make it to the endangered list in 2012, he added. Congress usually sets a cap on how much the Fish and Wildlife Service, which presides over most endangered species decisions, can spend on new listings. It didn’t this year since Simpson and his colleagues aimed to slash those listings entirely. But the wider Department of the Interior and related agencies appropriations bill, H.R. 2584, would cut the budgets of many environmental offices across the board in 2012. Under the legislation, the House Appropriations Committee says, Fish and Wildlife stands to lose $315 million from its current spending levels. The ban on new endangered species listings is not the first measure under the appropriations bill to draw fire. (The bill has yet to clear the full House.) One especially controversial provision added to the bill in committee would limit the regulation of greenhouse gas emissions. A second measure, which could speed efforts to remove gray wolves from the endangered species list, survived a vote to strike it from the bill Wednesday. Both measures will likely face opposition in the Democratically controlled Senate.
A fossil sea turtle from Colombia is at least 120 million years old. Scientists have termed it as the world’s oldest sea turtle. The almost completely preserved skeleton from the Cretaceous period, with a length of nearly two metres, shows all of the characteristic traits of modern marine turtles.”Santanachelys gaffneyi is the oldest known sea turtle” — this sentence from the online encyclopedia Wikipedia is no longer up to date. “We described a fossil sea turtle from Colombia that is about 25 million years older,” said Edwin Cadena from Senckenberg Research Institute in Frankfurt, Germany.”The turtle described by us as Desmatochelys padillai sp. originates from Cretaceous sediments and is at least 120 million years old,” Cadena pointed out.The fossilised remains of the ancient reptiles were discovered in Colombia in 2007. Cadena and his colleague examined the almost complete skeleton, four additional skulls and two partially preserved shells, and they placed the fossils in the turtle group Chelonioidea, based on various morphological characteristics.Turtles in this group dwell in tropical and subtropical oceans; among their representatives are the modern Hawksbill Turtle and the Green Sea Turtle of turtle soup fame. “Based on the animals’ morphology and the sediments they were found in, we are certain that we are indeed dealing with the oldest known fossil sea turtle,” Cadena noted.The findings were detailed in the journal PaleoBios.
The White House is hosting a summit today focused on “upskilling” Americans with participation from approximately 150 employers, unions, joint ventures, academic institutions and technology providers like Glassdoor. Glassdoor is included in the official White House Fact Sheet.Glassdoor CEO Robert Hohman, who wrote a blog post featured on the U.S. Department of Labor Blog, is participating in the summit, alongside Vice President Biden, who lauded Glassdoor’s tools and resources in his federal report Ready to Work: Job-Driven Training and American Opportunity last summer. Additional participants include: Secretary of Labor Tom Perez, Secretary of Commerce Penny Pritzker and Secretary of Education Arne Duncan.The upskilling initiative highlights employers’ career advancement programs that help lower-level, front-line workers develop new skills that can help them move into higher paying, more senior roles. Hundreds of employers across the country have made commitments to upskill employees and/or recruits.Glassdoor is supporting this initiative with existing tools and launching a new tool to further efforts towards upskilling Americans.Introducing On-the-Job Training (OJT) FinderGlassdoor has developed an easy-to-use, interactive map-based tool that allows job seekers to browse positions offering on-the-job training, such as apprenticeships or trainee opportunities, in which they can learn new skills while getting paid. Conception for On-the-Job Training Finder happened during a Jobs Data Jam at the White House last summer. To coincide with the event, Glassdoor launched the OJT Finder yesterday. A version has already been included within the White House’s Ready to Work page, and on the Department of Labor’s Apprenticeship website.The tool makes it easy to search for OJT opportunities by location, be it in one’s hometown or nearby communities. The roles include apprenticeships, those registered with the Department of Labor and state agencies, in addition to other trainee roles. Opportunities range from requiring no experience at all, to a college degree with some prior work experience. Salaries range from $20,000 to more than $50,000 with some opportunities showing career progression paths with an earning potential of more than $100,000 per year. Check out Glassdoor’s OJT Finder and start searching for OJT positions.NEW: Pledges & Certifications In addition, Glassdoor introduced Benefits Reviews & Ratings last summer, and since then thousands of companies have verified the benefits they offer employees. Today, Glassdoor is giving employers another valuable resource to distinguish themselves and stand out, based on programs they offer and/or employment pledges they have made.Any employer may verify Pledges & Certifications and/or Benefits by simply registering for a Free Employer Account, which also allows employers to post real-time Company Updates to their Glassdoor profiles to reach job seekers and employees. For a dynamic list of employers offering each of these, simply click on links below:Veteran HiringPay EqualityTech HiringCareer AdvancementSocial ResponsibilityDiversityRegistered ApprenticeshipsEach verification an employer makes will appear on its profile in the right column of the Benefits tab.For more information about how employers can take advantage of this resource, visit the Glassdoor for Employers Blog.ACCESS OJT FINDER: If you’re interested in integrating the Glassdoor OJT Finder in your website, simply register for a Glassdoor API account and a representative will send the embed code via email.As Glassdoor continues its mission to help people everywhere find jobs and companies they love, we are proud to work aligned with the White House to do our part in upskilling Americans.
How would you like to get a raise before you have the job offer? It is possible, and candidates are doing it right now. Employers are not averse to increasing pay packages to secure the right candidate.If you have the kind of specialist skill or unique experience that employers are desperately seeking right now, it could pay you to negotiate over the starting salary for a new job. Here’s how:1. Benchmark your value. Check vacancies that require your skills and experience, and read relevant trade press articles and statements by recruiters that specialise in your sector. If it turns out that you are a desirable commodity, you stand a good chance of being able to negotiate up the salary quoted in vacancies.[Related: Employers, use Glassdoor’s new tool, Know Your Worth(tm) to be sure your salaries are competitive in the industry.]2. Apply for jobs as normal, but try not to get involved in discussions about salary at initial interviews. Asking about salary before you have been offered the job is usually risky because it looks as though you are only interested in the money. For those who plan to negotiate the salary upwards, it’s an even bigger mistake. You don’t want the employer to rule you out at an early stage because they fear you will be expensive.3. Meanwhile, prepare your case. Start with the current pay rates for employees like you, and then factor in the extra value you bring based on your special skills, experience, network of contacts, visibility within your sector and greatest successes, expressed in terms of financial benefit to your employer. Work out the amount of extra salary you ideally want, and have solid evidence that shows you are worth it. Base your reasons on the benefits you will bring to the new employer, not the benefits for you.4. Then work out the amount you will settle for as a compromise. Look at the whole remuneration package, including benefits. If they will not pay the total salary you are looking for, they may be persuaded to make up the shortfall in increased benefits so as to bring the whole package up to a level that suits you.5. Wait until they offer you the job. Simon Horton, author of Negotiation Mastery, says, “You are strongest when they have offered you the job but not named a figure. Then get in first with a high figure, otherwise they will start low and it will be hard to negotiate upwards.” State your ideal figure. You may be lucky; they may simply accept.6. If they demur, ask why and listen carefully to their reasons. Be prepared to explain why you are asking for more money. Again, stress the benefits for the employer. It will make you a stronger negotiator if you do not see it as an oppositional process. Horton says: “If you enter a deal with a win-lose approach, you will invoke a win-lose approach from the other party.” Realise that you are both on the same side – they want you as an employee and you want their job. Then it just becomes a process of working out how you can achieve your mutual goal – both sides win.7. Have a plan B, such as taking a job with another employer or staying with your existing job. If you have an alternative offer, it may be worth mentioning it. Whether you choose to do this or not, the knowledge that you have an alternative plan will make you a more confident negotiator.8. Be flexible, but do not compromise too soon or too easily. Be prepared to give them time to think, and to ask for time to think yourself.9. If all else fails, be prepared to walk away.
*Source: Glassdoor Know Your Worth Internal Data, December 2016 Based on salaries from all over the country (including Alaska and Hawaii) new Glassdoor data* shows that most Americans are underpaid by an average of nearly $5000.Wait, what? How?Glad you asked.Since launching in October, Know Your Worth by Glassdoor has provided hundreds of thousands of estimated market values for American workers taking into account personal characteristics like current job title, current base salary, location and years of relevant experience. Using that as well as relevant open jobs in the market, we have seen that the majority of users are underpaid by about $4,700, when simply looking at base pay.Those underpaid include employees from companies like Amazon, Oracle, Bank of America, Walmart and Boeing.What does this mean?It may be time for a talk with your boss. Really dig into your Know Your Worth salary estimate and check out salary reports on Glassdoor for your role at your company and other companies. These two pieces of research will help guide your discussion and explain the reasons why you feel a pay increase is warranted in 2017.“As an HR practitioner, one of the challenges I had was helping managers come together with candidates and employees around salary. It’s a touchy subject in general, and it can be incredibly nerve-wracking,” said Ben Eubanks, Principal Analyst, Lighthouse Research & Advisory. “I would recommend that employees and job seekers leverage the data available in Know Your Worth to take the emotions out of the salary conversation and instead focus on what matters, such as culture, expectations, and performance.” Remember, to be open to feedback and listen to your boss’ explanation. The goal? Leave the conversation with a better understanding of where your fit and what it will take to advance to the next level, and thus earn more money.
19. Progressive InsuranceCompany Rating: 3.6Headquarters: Cleveland, OHHiring For: Senior Data Scientist, Inside Sales Supervisor, and more.What Employees Say: “Progressive is a great company to work for. It’s the friendliest work environment I’ve ever been in. Onsite gym, nurse & cafeteria are a plus. There’s also lots of room for advancement. I can see myself retiring here!” —Current EmployeeSee All Open Jobs 3. 24/7 Home Health CareCompany Rating: 4.4Headquarters: Denver, COHiring For: Physical Therapist, Registered Nurse and more.What Employees Say: “This company has some of the most well-informed people I have ever worked with. Everyone from the Director down to support staff have an incredible amount of knowledge and I always feel like I can get help no matter what the situation. The intake staff is especially awesome and I love working with them!” —Current EmployeeSee All Open Jobs 18. OpenTableCompany Rating: 4.1Headquarters: San Francisco, CAHiring For: Product Manager, Senior Experience Designer, Principal Systems Administrator and more.What Employees Say: “Beyond our amazing products for restaurants and diners, what makes OpenTable special is the people. We are absolutely a company of foodies who work hard and eat well — often at the same time. Management puts a true emphasis on work-life balance, and the company regularly celebrates team and individual accomplishments. Volunteering is important as the company values giving back — and those outings are typically followed by great food and drink! There’s a great deal of transparency around company goals, which I appreciate.” —Current EmployeeSee All Open Jobs 6. Walmart eCommerceCompany Rating: 3.2Headquarters: San Bruno, CAHiring For: Database Engineer, Software Engineer, Brand & Marketing Manager, Technical Project Manager, Product Manager and more.What Employees Say: “Despite being Walmart, and some of the intensity that comes with a large corporation, I worked with some of the nicest, most inclusive [people] ever. The company is diverse, has lots of female leaders and pays well.” —Former EmployeeSee All Open Jobs 5. ThumbtackCompany Rating: 4.5Headquarters: San Francisco, CAHiring For: Security Engineer, Head of Data Science, Software Engineer and more.What Employees Say: “We’re actually having an impact on the world. A lot of people use Thumbtack to fuel their small business. Some wouldn’t exist without Thumbtack and some would, but just be smaller. To be able to empower people to pursue their entrepreneurial passions is really cool.” —Current EmployeeSee All Open Jobs 16. DentalOne PartnersCompany Rating: 3.4Headquarters: Dallas, TXHiring For: Dental Hygienist, Associate Communications Content Manager, and more.What Employees Say: “If you thrive in an environment of innovation and can adapt well to the excitement of change, DentalOne is the place for you! Very excited to see what the future holds for this growing, dynamic company!” —Current EmployeeSee All Open Jobs 7. EgnyteCompany Rating: 4.0Headquarters: Mountain View, CAHiring For: Data Scientist, Principal Software Engineer, Content Marketing Manager, Systems Administration Engineer and more.What Employees Say: “The company culture is one big reason why I have been here for more than 3 years. The founders stuck to their guns and have built a solid company despite not [having] a huge amount of funding. While every company has its challenges and all kind of personalities on the leader board, our CEO Vineet, Rajesh who is our Chief Customer Officer, Charles in Sales are some of the best people anyone can work [with]. There is no back room politics and while some people may find the soft touch missing in management, it’s a principled group of people who not only lead by example but will take care of its people by going out of the way.” —Current EmployeeSee All Open Jobs 8. HuluCompany Rating: 4.1Headquarters: Santa Monica, CAHiring For: Tax Associate, Software Engineer, Information Security Analyst and more.What Employees Say: “The people, the great benefits, flexible working schedule, quality of work – all things I really love about working here.” —Current EmployeeSee All Open Jobs 2. Finished Basement CompanyCompany Rating: 3.8Headquarters: Denver, COHiring For: Construction Project Manager and more.What Employees Say: “The experience working here is truly what you make of it. It pushes your boundaries so you’re constantly bettering yourself, which betters the company. The people are great and genuine, and I enjoy spending my work hours with them. The work hours can be difficult, but the team knows and encourages the balance of being able to come in later to keep a healthy work/personal life.” —Current EmployeeSee All Open Jobs 17. Johnsonville SausageCompany Rating: 3.8Headquarters: Sheboygan Falls, WIHiring For: Operations Manager, Electrical Controls Engineer, Human Resources Manager and more.What Employees Say: “Johnsonville has a wonderful culture that inspires and gives people an opportunity to grow personally and professionally. I also wouldn’t trade my coworkers for the world; everyone is so friendly. I love our product and the atmosphere of stretching and growing for life. Management is candid and supportive and the company is very focused on putting members (employees) first.” —Current EmployeeSee All Open Jobs Now that you’ve gotten into your summer groove, it’s time to find a job you love.Lucky for you, not only are companies hiring now, but they are looking for candidates to fill some of the best jobs in America which boast high earning potential and promising career opportunities. Plus, current employees can’t stop raving about these companies’ perks, products and people.We are looking at these top-notch companies through the lens of Glassdoor’s 50 Best Jobs in America report which identifies specific jobs with the highest overall Glassdoor Job Score. The Glassdoor Job Score is determined by weighing three factors equally: earning potential (median annual base salary), career opportunities rating and number of job openings.Polish your resume and get that suit dry cleaned. Once you apply to one of these jobs, you’ll be prepping for an interview in no time.1. AllstateCompany Rating: 3.4Headquarters: Northbrook, ILHiring For: Product Manager, Marketing Manager, Data Scientist, Analytics Manager, Strategy Manager, DevOps Engineer and more.What Employees Say: “Allstate is a company that takes care of its employees. You get out of the company what you put in. Meaning, if you want to help people, work hard, and display a great attitude, the sky is the limit for how far you can go. The Paid Time off cannot be beat! The salary is comparable to other companies, but the main difference is in the other benefits: Health and Wellness Incentives, 401K match, tuition reimbursement, and a pension plan! Employees care about each other, for our customer[s], and we are proud of the company we work for!” —Current EmployeeSee All Open Jobs 10. Methodist Le Bonheur HealthcareCompany Rating: 3.7Headquarters: Memphis, TNHiring For: Nurse Practitioner, Occupational Therapist, Executive Assistant, Nurse Manager and more.What Employees Say: “Methodist provides excellent patient care in an environment in which the patient & family are the focus. The nursing staff is supported by management which drives better outcomes for the patient.” —Current EmployeeSee All Open Jobs 11. EsuranceCompany Rating: 3.2Headquarters: San Francisco, CAHiring For: Digital Product Manager II, Front End Software Engineer, Ethics & Compliance Director, and more.What Employees Say: “The President/CEO has a solid vision for the company’s future. A great customer experience is the top priority and infuses everything we do. The CEO also truly cares about the associates (employees) and genuinely asks for feedback – which he responds to personally. I have never met a more people-focused leader.” —Current EmployeeSee All Open Jobs 14. Kohl’sCompany Rating: 3.4Headquarters: Menomonee Falls, WIHiring For: Senior Business Operations Analyst, DevOps Engineer, Senior Systems Analyst and more.What Employees Say: “They encourage a good work-life balance, great benefits, community involvement, loose corporate structure comfy place to work and express how to make the job better.” —Current EmployeeSee All Open Jobs 12. Swiss ReCompany Rating: 3.9Headquarters: Zurich, Switzerland with offices in NY & CAHiring For: Executive Assistant, Senior Data Scientist, Financial Reporting Manager and more.What Employees Say: “Pros: Values of the company; quality of colleagues; organization’s commitment to long-term strategy and to being a great worldwide corporate citizen; work-life balance options; good benefits.” —Current EmployeeSee All Open Jobs 4. Pariveda SolutionsCompany Rating: 4.6Headquarters: Dallas, TXHiring For: Corporate Technical Recruiter, Software Developer II and more.What Employees Say: “Pariveda is exactly what I’ve been looking for: real, down-to-earth people who value integrity, know their stuff, and expect and strive for excellence without demanding unrealistic hours. I’m given real, non-menial tasks and the tools and follow-up I need to accomplish them. Plus, I get a fresh experience every ~6 months with every new project, and unmatched benefits (paid insurance premiums and 4 weeks of PTO!). Lastly, career advancement is not a guessing game here: I have a framework that tells me exactly what is expected of me at every professional level, so when I have shown my proficiency in that level, I am eligible for promotion!” —Current EmployeeSee All Open Jobs 15. ArupCompany Rating: 3.9Headquarters: London, England with offices in TX, CA and NYHiring For: Civil Engineer, Electrical Engineer, HR Section Leader and more.What Employees Say: “Flexibility in schedule. Getting to work alongside very bright people. Innovation, within bounds, is encouraged (though keep in mind this is still the construction industry, so a degree of “innovativeness” is relative). Self-starters are generally well regarded. There are a large number of training and continuing education opportunities.” —Current EmployeeSee All Open Jobs 13. Infinite Resource SolutionsCompany Rating: 4.4Headquarters: Smyrna, GAHiring For: Senior Network Security Engineer, Ms SQL Database Administrator and more.What Employees Say: “Stellar group of engineers who can assist with practically any technical issue related to the platforms supported. Excellent training, education, and career development opportunities. Management is very level headed and realistic concerning well being of employees. Employees are looked out for and rewarded generously when they exceed performance expectations. Overall, this is an excellent company to work for as they seem to genuinely care about employees and strive to make their employees as successful as possible.” —Former EmployeeSee All Open Jobs 9. University of MarylandCompany Rating: 4.1Headquarters: Adelphi, MDHiring For: Professor, Human Resources Director and more.What Employees Say: “The University is a good place to work with a lot of opportunities for research, teaching and collaboration. Colleagues and supervisors are also congenial and easy to work with.” —Current EmployeeSee All Open Jobs
Arsenal centre-back Shkodran Mustafi considers the Premier League as the ‘toughest’ in the world.The Germany international, who is currently representing his nation at the Confederations Cup, signed for the Gunners from Valencia for a transfer fee reported to be around £35m last summer.Mustafi told German paper Bild: “It was a roller-coaster ride, it went up and down. I missed the first three games and preparation, and could not participate.”Then we had a good run for a long time. In January, February we then slightly dipped and lost too many points. We won the FA Cup in my first year — that’s nice, but I would have liked to be part of the Champions League [next season].”The Premier League is definitely the toughest league. I have now played in a few countries. There are always surprises here [in England], which is not the case, for example, in Spain.”Here, you never know who is suddenly at the top — Chelsea was in the middle, now they are champions. Leicester won the league last year.”You never know what’s going on. That makes the league so difficult.”
My birthday is on Halloween, so every year I get super excited. I plan what my costume will be, decide how I want to celebrate and text all my friends to let them know. Last year, I was finally able… Full Story,Technology has transformed the way we dine out in groups. Gone are the days when friends take turns treating each other to nights on the town. Now that apps make money accessible everywhere, tabs are paid down to the cent… Full Story,Occupation: Copywriter Industry: Digital Marketing Age: 29 Location: Indianapolis, IN Paycheck (BiWeekly): $2,100/mo after HSA and 401(k) removed Monthly Expenses: Rent: $462.50 Car lease: $300 Insurances: $85 All other expenses Utilities: $200/mo Pet supplies: $30/mo Phone: $50/mo Streaming services: $15/mo… Full Story,Occupation: Digital advertising Age: 30 Location: San Francisco Bay Area Income: $5,200 month net post 401K, health insurance / HSA, and taxes Total Debt: $0 Monthly Expenses: Rent and utilities: $1,800 Auto: $275 including car insurance Internet/mobile: $120 10:00 am:… Full Story,The holidays are time for family. Here are some fun ideas from our friends at Quotacy on how to make the most of this holiday season with your loved ones, with a bit of humor. ? With the rise… Full Story,Occupation: Social Media Manager Industry: Digital Marketing Age: 26 Location: Indianapolis, IN Paycheck: $2,500/month after health/vision insurance deductions Monthly Expenses Rent: $700 Car Insurance: $65 Renters Insurance: $16 Utilities: $75 (Internet, Electric, Gas) Dental Insurance (not through work): $15 Hulu:… Full Story,On November 30th, The Financial Diet is kicking off their nationwide book tour for The Financial Diet: A Total Beginner’s Guide To Getting Good With Money in New York. Join us when the tour hits your city and don’t forget… Full Story,Occupation: Data Analyst Industry: Digital Marketing Age: 31 Location: Menlo Park, CA Paycheck (BiWeekly): $1,700 after auto-savings, 401k, ESPP purchase, renters & auto insurance and health care removed I have everything removed automatically as I have trouble with in-the-moment spending…. Full Story,Occupation: Account Services & Freelance Writer Industry: Digital Marketing Age: 39 Location: Longmont, CO Paycheck (3): $4,700/mo includes salary and three freelance clients (side hustles) Monthly Expenses Rent: $900 Car loan: $275 Credit card payment: $450 All other expenses… Full Story,If you’re still in college or a recent grad working with a limited budget, the idea of implementing a healthy lifestyle can seem overwhelming and very expensive. If you aren’t careful, you might find yourself shelling out lots of cash… Full Story
The average person may see anywhere between 4,000 and 10,000 ads in a single day. From binge-watching your favorite shows to checking the pile of coupons in your mailbox, advertisers have inundated our lives. Most of the ads we see… Full Story,Dressing up for Halloween is one of the best parts of the holiday, especially if you’re a creative person. But buying a Halloween costume can get expensive, with many costing more than $50 a pop. And unless you plan to… Full Story,You may not find it on an official calendar anywhere, but Friendsgiving is a newer holiday that has gained popularity in recent years. Much like Thanksgiving, Friendsgiving is a time to gather around the table with loved ones in the… Full Story,My birthday is on Halloween, so every year I get super excited. I plan what my costume will be, decide how I want to celebrate and text all my friends to let them know. Last year, I was finally able… Full Story,Not much of a football fan? Don’t know what all the cheesehead hat-wearing and face paint-smearing is all about? Skip hanging out at the local sports bar or sitting in the stands at a game, and put on your entrepreneurial… Full Story,Living paycheck to paycheck can feel like an endless scramble. Rent is due on the first but your paycheck won’t clear until the second. On top of everything, you need to pay for groceries, a bus ticket, and utilities before… Full Story,Decision fatigue is the decline in energy and focus you experience after making too many decisions. This mental drain causes your brain to abandon your willpower in order to seek more immediate rewards, which leads to poor decision making and… Full Story,If you ask a random person on the street what they do, chances are they have a lot of slashes and hyphens in their job titles. In this day and age, if you don’t have multiple sources of income… Full Story,Do you consider yourself a financially responsible young adult? Personally, I like to think that my finances are mostly in order. Rent, student loans, car payments—everything big is blocked off nicely. If the math works out right, I have a… Full Story,In the financial world, nothing evokes feelings of terror quite like the word “bankruptcy”. It’s become synonymous with a complete and utter collapse of one’s finances – a black hole that’s almost impossible to climb out of. When you declare… Full Story
Leaders of the United States, Canada and Mexico heralded a new phase in continent-wide collaboration on climate and energy at the June 29 North American Leadership Summit in Ottawa. For the first time, President Barack Obama, President Enrique Peña Nieto and Prime Minister Justin Trudeau have put together an aligned and comprehensive set of climate and energy priorities.The scope of these new initiatives is broad — covering common climate action targets and domestic policy integration in the electricity sector, transportation, short-lived pollutants and international policy – and detailed. We have rarely seen multiple countries come together to produce as specific a work plan on climate and clean energy cooperation.The pledge to strive for 50 percent clean power generation by 2025 may be the most noteworthy among the “Three Amigos” announcements. As of 2013, the three nations combined for around 37 percent clean power generation. Based on International Energy Agency (IEA) estimates, that would increase to around 40 percent by 2025 under current policies, and to around 45 percent once the impacts of the Paris Agreement’s Nationally Determined Contributions and newer policies like the U.S. Environmental Protection Agency’s Clean Power Plan are taken into account. Achieving 50 percent clean power generation across the continent will require a higher level of ambition than the three countries have previously targeted.Increase Initiatives and IncentivesTo meet the 50 percent goal, which would be roughly consistent with limiting warming to 2 degrees C (3.6 degrees F), the three countries will need to increase existing initiatives and incentives promoting deployment of clean power and prioritizing energy efficiency. All of these approaches are addressed in the leaders’ announcements. Cross-border cooperation will also be paramount. The announcements highlight international transmission projects, which have the potential to significantly increase the movement of clean power across North America. Grid modernization will be a key component to hitting the target.The summit announcement also addressed methane, a potent greenhouse gas for which North America is responsible for over 10 percent of the total global emissions and that contributes up to a quarter of man-made global warming. In March, the U.S. and Canada agreed to reduce methane emissions from the oil and gas sector by 40 percent to 45 percent by 2025. At the summit, Mexico joined that pledge, presenting an opportunity to exploit the tremendous potential to achieve low-cost methane reductions from its oil and natural gas sector.Methane isn’t the only so-called short-lived climate pollutant covered by the announcement. Canada and Mexico have both committed to join the U.S. in taking steps domestically to regulate and reduce the use of hydrofluorocarbons, or HFCs, used primarily as refrigerants. The fastest growing greenhouse gas, HFCs are thousands of times more potent as a warming agent than carbon dioxide. While all three countries have worked for years for a global agreement on phasing down HFCs using the Montreal Protocol, it hasn’t happened yet. In the meantime, the willingness of North American countries to pursue early action sets an important example internationally.Transformative, Economy-Wide ChangesFinally, the commitment to tackle emissions from light- and heavy-duty vehicles is also significant. The United States, Canada and Mexico agreed to align fuel efficiency and/or greenhouse gas emissions standards for these vehicles by 2025 and 2027, respectively, and to do the same for air pollutants. This is a positive step that closely corresponds with the recommendations that WRI and partner institutions from across the continent offered before the summit.There is still more work to be done to realize the promise of the Paris Agreement to limit warming to well below 2 degrees C, or even 1.5 degrees C (2.7 degrees F). The three countries announced that they will put forward mid-century, low-carbon plans later this year. It is imperative that these plans take into account the kinds of transformative, economy-wide changes that will be necessary to achieve net zero carbon dioxide emissions around mid-century, in line with the Paris Agreement goals.Continent-wide agreements like the one from the Ottawa summit are an important step. Sharing a common vision for the future, President Obama, President Peña Nieto and Prime Minister Trudeau have taken strong, cooperative action that can help to lock in more ambitious North American climate action for years to come.
India took an important step forward in June by launching the revised Energy Conservation Building Code (ECBC) 2017. Developed by Ministry of Power and Bureau of Energy Efficiency, the code prescribes energy performance standards for new commercial buildings to reduce energy consumption and promote low-carbon growth. It sets parameters for builders, designers and architects to integrate renewable energy sources in building design, with a goal of achieving a 50 percent reduction in energy use by 2030. It’s an important initiative. Buildings that meet requirements of the ECBC are between 17 and 42 percent more efficient than conventional buildings, offering enormous potential for energy savings. A parallel effort on a code for new residential construction is also underway.For maximum effectiveness, the new code must be made mandatory and built into municipalities’ bylaws. But there’s an obstacle: the code must first be adopted by the states, and then implemented by local bodies―an immensely slow process. As that effort moves forward, here are several strategies that could help urban leaders and decision-makers in India’s energy sector improve energy use in buildings.For governments: Mandate efficiency, establish baselinesUnder the existing 2007 Energy Conservation Building Code, India’s state governments and municipalities were responsible for adopting, mandating and enforcing the rules. This has had limited success. As the new code is phased in, it must be made an integral part of building design and construction, just as fire safety and structural standards are. The government needs to incorporate efficiency considerations in construction and procurement guidelines and establish benchmarks for building energy use. And to do that, it will need data. Transparent, accurate, reliable and accessible electricity use data for buildings is a basic requirement for creating baselines. Once standards are created, governments can implement mandatory or voluntary energy-use disclosure programs, and offer tax incentives to encourage energy savings.For builders/developers: Share information, upgrade technologyToo often, builders, buyers and investors in India lack adequate access to information on energy performance data and certification. Developers don’t always know that energy performance-certified buildings enjoy higher property values and faster leasing, often at a premium, according to a report by the Natural Resources Defense Council.Similarly, buyers don’t hear about benefits like easier maintenance, lower energy costs and better ventilation and insulation in hot climates. Certifying and labeling buildings based on their energy use would build trust in tenants and buyers, and stimulate the market for efficient buildings.Technology upgrades are also needed. India currently lacks testing, standardization and certification for efficient building materials, which discourages innovation and advances. What constitutes efficiency at different scales of construction also needs a re-look.For the wider market: Collect data, increase capacityStrong efficiency mandates for new buildings can create markets for jobs, materials and expertise. But several impediments currently exist, which can be remedied by targeted action.The first is that building energy use data is not collected systematically. Without it, benchmarks for energy performance are weak. To help build investor confidence in energy-efficient projects, industry and government need to take the lead on assembling data and establishing reliable electricity-use baselines for different building types.In addition, lax enforcement of buildings codes, combined with low demand for energy-efficient building technology, has dampened India’s market for products like insulation, wall materials, fenestration and shading devices. Strengthening enforcement can boost demand for these products.At present, no more than 30 energy service companies exist to help implement energy efficiency projects, and access to financing is a major challenge for them. Creating lending priorities and financing instruments that encourage energy-efficient construction can address this problem.Energy-efficient building requires skilled craftspeople, but most companies have little incentive to train such workers. A comprehensive assessment by the Bureau of Energy Efficiency or an independent organization could identify where new jobs can be created, or where government agencies could create programs to improve building skills.Building efficiency has been recognized as critical to India’s climate change mitigation strategy and global climate commitments. By focusing on the opportunities at hand, India can significantly transform the building efficiency landscape and meet its emissions reduction goals. India’s buildings are silent power guzzlers. Residential and commercial structures consumed nearly a third (32 percent) of the country’s total electricity in 2016, according to the latest annual energy statistics published by the Ministry of Statistics, Planning and Implementation. And as Indian cities grow, building energy demand is sure to surge.The government’s policy agency, Niti Aayog, estimates that energy demand from India’s buildings will increase by more than 800 percent in 2047 compared to 2012. Under the current standards, the country will face higher energy costs and skyrocketing consumption for decades. At the same time, air pollution will worsen, adding to the impact of climate change. That’s why India needs better building efficiency policies and programs now.
As the CFO of WRI, I’m often asked how WRI invests its endowment with respect to sustainability. The short, simple answer is that we seek to proactively integrate sustainability considerations across our entire portfolio. But there’s also a longer, more nuanced explanation for this approach that’s hard to distill in a quick exchange. A new commentary by Giulia Christianson and Ariel Pinchot, Learning by Doing: Lessons from WRI’s Sustainable Investing Journey, captures the details of our approach, and perhaps more importantly, describes how we got here.In 2014, WRI’s board officially decided to invest our nearly $40 million endowment in a sustainable manner. While we recognized that the process wouldn’t be easy, we knew it would bring tremendous value to the Institute.Not only does sustainable investing align with our mission of facilitating a sustainable future, it’s also a smart investment approach. Prioritizing investments in companies that actively manage for material sustainability issues is a prudent strategy to mitigate risk and create value.By candidly sharing the details of our experience, this commentary should help our peer organizations and others interested in different approaches to sustainable investing.Distilling 4 years of learning into 4 takeawaysThe lessons we’ve learned over the last four years are well documented in the commentary, but I wanted to take a moment here to share the lessons that really stood out for me. I believe these insights would have helped dispel early apprehensions when we first embarked on this journey.1. It’s easy to get stuck at the beginning.Setting out to change a complex diversified portfolio is a daunting task. It is easy to get overwhelmed or to get stuck at one of the many decision points. To help us move along, we established a Special Board Committee, comprised of board members, executive leadership and staff experts, who committed to digging into the issues and thoughtfully considering various options for the endowment. A dedicated staff member pulled together reading materials for the group ahead of each meeting to inform discussions. Bringing together diverse perspectives and levels of expertise helped build a collective understanding of the various approaches to sustainable investment and evaluate what made sense for WRI. It was this collaborative process that led to an actionable proposal, which the full board readily adopted as a mandate.2. Where there’s a will, there’s a way – though that way may not be straightforward.You can decide to invest sustainably, but what does that really mean? There is no single definition or standard for “sustainable” investing. We started by trying to understand and improve the ESG (environmental, social and governance) rating of our portfolio. It was a good first step, but we’ve since evolved far past this approach. Now, we’re working with our OCIO (Outsourced Chief Investment Officer) to thoughtfully select managers who systematically integrate ESG into their approach. To complement this, we’re also incorporating a private equity impact carveout that seeks to create positive impact by investing in solutions to environmental and social challenges.3. There is no actual finish line.Yes, we want to thoughtfully integrate ESG across all asset classes and we’ve already invested 70 percent of our entire portfolio in ESG integrated funds. But it’s not like we put our money somewhere permanently without further consideration. We want to continuously strengthen how we think about and measure sustainability in our investments, including how we evaluate and engage managers on supporting a low-carbon transition.4. You can do well by doing good.I understand that many investors have yet to embrace the benefits of sustainable investing as a prudent investment strategy. Risk is not something fiduciaries take lightly. But I think our experience thus far adds another success story to the growing evidence that sustainable investing does not cost returns. We track our Sharpe ratio, which is a measure of the portfolio’s risk-adjusted performance, and it’s tracking nearly identical to our benchmark. This demonstrates that, when implemented rigorously, sustainable investing can enhance risk mitigation and long-term performance.A Journal, Not a GuidebookThe commentary documents our experiences so far. It is by no means meant to be a guidebook for others. But we do hope others might take some lessons from our experiences.WRI is fortunate to have a Sustainable Investing Initiative, which conducts research focused on providing direct benefits to our work on our endowment. The Initiative, which aims to advance sustainable investing in the broader market, conducts cutting-edge research on relevant topics which keeps us well informed on the latest trends. But the benefits flow both ways. The research regularly draws on the lessons we gain as an asset owner. And we certainly aren’t proprietary with these insights. In fact, as part of its effort to advance the field, the Initiative has an explicit mandate to share our experience as an asset owner with others in the investment community. The commentary is just the latest way that the Initiative has done this.I’m looking forward to continuing this journey with my colleagues and our partners. I have no doubt that together we’ll become increasingly adept at aligning our investments with the sustainable future we envision, and I expect our endowment performance and the investment market will continue to benefit in the process.
Restoration is most successful when it is designed to meet the needs and aspirations of local people. Farmers in hilly Rwanda have long suffered from the ravages of soil erosion, which carries away precious topsoil and nutrients, but can be halted by the binding roots of trees. In our interviews, the farmers were vocal about wanting to conserve their soil by planting two types of trees in particular: fruit trees to supplement their diets and income, and indigenous seedlings that can be used in traditional medicine. But, when we asked farmers in Rwanda’s Gatsibo district why they have not planted more trees already, they said it has not been easy for them to find the seedlings that they want.Using social network analysis, we mapped out the nearly two dozen organizations that have been providing seedlings to Rwandan farmers for nearly 40 years, from NGOs like One Acre Fund (Tubura) to massive Ministry of Agriculture projects like Land Husbandry, Water Harvesting and Hillside Irrigation (LWH-RSSP). The social network graph below, created through our conversations with farmers and other local stakeholders, codes the different stakeholder groups by color.What surprised us was the emergence of three distinct clusters—NGOs, government and entrepreneurs—that are all working to regreen Rwanda, but according to the network analysis, often don’t build on each other’s work, and sometimes even hinder each other.A line between groups signifies a seed or seedling exchange, either free or purchased. The graph places local farmers (the largest circle) at the center of the seedling trade, exchanging with many other community groups and NGOs. A Strategy for ChangeWhat does social network analysis say about how to address these challenges and get Rwandan farmers the seedlings that they want?Importantly, the analysis allowed us to understand how the seedling network operates in Gatsibo and diagnose its problems. It revealed that the problems are largely rooted in miscommunication about farmer seedling demand and highlighted the question as to whether or not that should drive priorities for NGOs, the government and seedling-selling entrepreneurs.In fact, we may already be seeing signs of progress because of the analysis. Doing social landscape analysis often involves assembling many of the stakeholders together in a room to map out relationships and flows of information. In the Gatsibo case, this jumpstarted several useful conversations between farmer groups, NGOs and the local government. There is much more to do, but the process has started.A Tool to Tackle Many ProblemsThe Mapping Social Landscapes guidebook approaches environmental problems from a new angle: mapping the people who live, work, and depend on the landscape. It can be used not just to map seed networks, but to improve governance in sensitive areas such as national parks or to address inequalities in the regulation of small-scale fisheries.Environmental concerns may not always seem as cinematic as crises like pandemics and national security emergencies. But they will determine our future safety and prosperity just the same. Understanding the social landscape allows us to build stronger and more sustainable environmental movements.Visit the guide to begin mapping your social landscape!Participants identified names and coded institutions based on their knowledge and how they perceived institutions. All social network analysis maps are made with kumu.io. 3 Insights from Social Network AnalysisThe analysis revealed three disconnects holding back the restoration movement in Gatsibo:1. NGOs provide a variety of seedling sources but don’t offer continuity or choice: Many NGOs and local community institutions do not provide seedlings to farmers in one area for the long term, due to shifting priorities, project timelines and funding flows. So farmers build relationships with many NGOs to buffer against the whims of individual organizations. If one source stops providing a species or a project ends, farmers can fall back on their network to find seedlings elsewhere.The problem, however, is that this broad network of NGOs and community institutions doesn’t always have the seedlings farmers want, and farmers don’t usually get to choose which species are in the assortment of discounted or free seedlings offered.2. Farmers lack direct access to formal channels to acquire seeds: Rwanda’s national Tree Seed Center provides a variety of seedlings, including the types that most farmers want, but farmers cannot buy seeds directly from them without a hard-to-acquire certificate. As a result, most farmers go through the Gatsibo District government or the NGOs that run nurseries with seeds from the Tree Seed Center.The drawback is that local governments and NGOs tend to choose species from the Tree Seed Center that fare well in bulk, are easiest to transport and are less expensive to grow. This limitation often results in a glut of timber trees, but none of the indigenous or fruit species that farmers want the most.Worst of all, a farmer might live in an area without a local NGO presence, and have no easy access to seedlings at all.3. Entrepreneurial activity is limited by an aid-driven economy : Private businesses also sell seedlings, but few of them sell directly to small farmers. Instead, they target their sales at the relatively larger NGOs and government institutions, which in turn give the seedlings free or at a discount to farmers.This aid-driven model means that private seedling sellers also rarely grow the types of seedlings that farmers may want the most, instead selling the hardy, low-cost species favored by the intermediaries.This graph shows how farmers connect to other local stakeholders. Hover over each bubble to learn more. On February 21st, 2003, Dr. Liu Jianlun, seized by a coughing fit, took the elevator in Hong Kong’s Metropole Hotel to his room on the ninth floor. Johnny Chen, a Chinese-American resident of Shanghai, was staying across the hall. Chen traveled to Hanoi, fell ill, and five days later, was admitted to the hospital. By July, the disease had spread globally, with 25,000 residents of Toronto, Canada in quarantine.The 2003 outbreak of Severe Acute Respiratory Syndrome (SARS) killed 774 people, and 8,000 more were infected. But thanks to social network analysis—a study of social structures using relationship-based network graphs—the World Health Organization’s rapid response team traced back the spread of the disease from Canada to Hanoi to Hong Kong. Social network analysis led them to one of the central transmitters: the ninth floor elevator button of the Metropole Hotel. By finding the transmission sources, health officials were able to trace how the disease evolved, understand the probable cause, and take preventative measures to prevent future crises.Social network analysis is used by public health officials to pinpoint vectors of disease, and by national security agencies to identify leaders of illegal organizations. These are crisis disciplines with a focus on quickly saving lives—and they must understand how people network to do so.In a way, environmental conservation is also a crisis discipline, tasked with urgently protecting and managing nature to provide essential services like food and water. It, too, can use social network analysis to inform interventions.At World Resources Institute, we are using social network analysis to find the organizations and individuals that can best enable landscape restoration, which restores vital ecological functions through activities like introducing trees and shrubs to degraded land. Our newest guidebook, Mapping Social Landscapes, demonstrates how social network analysis improved our work in Brazil, India, Indonesia, Kenya, Mexico, and Rwanda.The Rwanda Case: Surprises in Seed and Seedling NetworksGatsibo District Forest Officer, agronomists and farmer representatives participate in a social network analysis workshop. Credit: WRI/Kathleen Buckingham
Varieties of complex algorithms are involved, and vary depending on the search engine. With a few short steps and some new terminology, however, you can launch your mobile marketing initiatives with confidence. MMS – this process gathers metrics and statistics over a period of time, then analyzes the results to predict and report trends and habits of subscribers. – the total participants who were offered to opt in on a mobile marketing campaign divided by the total audience. Online Performance Marketing ( CSC this is a decision mechanism that allows a subscriber to become part of a campaign, or to remove the subscription from the campaign. The provider could be a third party, or direct from the company who is orchestrating the sale of the product or service. Cost per Thousand ( ) – this is the person who actually uses the product or service that is provided. ), or megabits per second ( NPII MMS Non-Personally Identifiable Information ( messages in a variety of formats including image, text, and video. this measurement is used to count the number of times a person is viewing an ad or message. ), CSC – the Short Message Service (SMS) is a very common method of sending text messages through mobile devices. Opt-In/Opt-Out – RTSP mbps The action could be to click a link, send a mobile text, call a phone number, or other types of actions. systems have become quite sophisticated in recent years, and are very common with credit card companies as well as airlines. ) Common Short Code ( per second ( FTEU URL Originally published Jul 27, 2011 9:30:00 AM, updated October 20 2016 The 12345 is the – this process constructs data that is presented on websites to be ranking and found using major search engine providers. code, and can be anywhere from four to six characters in length. – this metric is used in order to apply costs to advertising banners for web sites and other internet-based advertisements. matrix barcode CPM ) Data Collection – this is a common measurement used to determine the number of users who clicked to access more information or take action resulting from a B2B mobile marketing campaign message. Multimedia messages can be a picture, a video clip, or an audio clip. MMS The message provides an opportunity for the viewer to read the ad while listening or viewing the – this is the numeric digits entered by a mobile device user to send a message related to a campaign. – this is a measurement of how much data can be pushed through a connection. QR Code – MMS For example “text WIN to 12345 for your chance to win this prize!” Interactive Voice Response ( The end-user is sometimes referred to as the consumer as well. D2C – this is an application that is made available to an end-user at no cost other than an opt-in subscription. message. Free to End User ( kbps MMS ) IOD Impressions have become a very important metric with B2B mobile marketing. Direct to Consumer ( – depending on the geographic area of the mobile subscriber, messages can be customized to fit the location. Information on Demand ( MMS – this is data that provides metrics and statistics, but does not provide specific information to contact or identify a specific end-user. – this is the act of delivering messages to subscribers as the information is updated. , or other data. Interstitial Ads Messaging ) – this technology allows a user to respond to questions using voice instead of text or numeric responses on their mobile device. kilobits costs that would normally be charged to the end-user is absorbed by the application provider. (abbreviated from , has become more prevalent with the increase in bandwidth and evolution of mobile technology. Location Based Services ( By familiarizing yourself with these terms, you can feel more confident that your B2B mobile marketing campaign will be successful. A (or two-dimensional code) that is readable by dedicated QR barcode readers and camera telephones. The code consists of black modules arranged in a square pattern on a white background. The information encoded may be text, , or the ad could be the Impressions – OPM ) – these are embedded into Mobile Marketing itself depending on what is being viewed by the subscriber. Topics: ) is a specific IVR Call-to-Action ( ) – this is an instruction to the reader to act on the message that was received. – this non-profit trade association (and HubSpot customer) is dedicated to the education and standardization of mobile marketing technologies and practices. MMS bps The percent gives you the number of respondents who opt in. Real Time Streaming Protocol ( – the services or products delivered to an end consumer via a “provider”. IVR The SMS/ Ads can be imbedded into the – Multimedia Messaging Service, or The fee is calculated based on the number of impressions that would occur when users view the ads. For those who are just getting started with B2B mobile marketing, just getting to the basics can be a bit intimidating. LBS In some cases the mobile carriers may opt to charge end-users with other various fees, however. Aggregator – this method is used to provide media systems with basic control command such as pause, play, rewind, etc. First, you should become familiar with some popular mobile marketing terms: – this is a huge variety of metrics, demographics, and statistics gathered by marketers to analyze and plan campaigns. For example the location of the nearest favorite restaurant, gas station, or store. QR code Acquisition rate This is common for sports scores, weather alerts, and stock alerts. – a company who provides an intermediary service between content providers, application providers, and the mobile phone service carriers. Search Engine Optimization (SEO) These codes are registered through the Common Short Code Administration organization. ) ) CTA Quick Response code For B2B mobile marketing this association is a valuable resource. Mobile Marketing Association This company can serve several purposes including campaign management, analytics, administration as well as billing. Click-through Rate (CTR) Bandwidth ) ) The measurement is based on the number of bits per second ( End-User ). SMS Message Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Sit back for a second, sip your coffee, and try to think of the most insanely innovative thing you’ve seen in, say, 2013.Got something? Cool. Now I’m gonna ask you to place an over-under bet with yourself. How long do you think it’ll take for that innovation to be copied or adopted by hundreds, if not thousands, of other people?Pretty good, eh? And chances are really good that, if you’re talking about a marketing innovation from 2013, it’s already been copied by approximately one gazillion people. Because if something works, what are we told to do, marketers? Reproduce it for our own companies and businesses so we can see similar results. And nowhere is it easier to copy new innovation in marketing than with content innovations, what with the whole promoting-free-content-to-generate-traffic-and-leads thing. Marketers no longer hold their content cards close to their chest … it’s out there and publicized as much as humanly possible.But then something happens. When one marketer realizes a content format does insanely well, and other marketers start to realize it too, get good and ready to kiss that content format goodbye. Why? Because that content format is about to peak, my friends. Here’s what I mean.RIP: The Graveyard of Marketing Content FormatsWhen considering content effectiveness and impact, presentation makes all the difference. In other words, no matter how genius the research, thesis, and writing is in a piece of marketing content, if it’s not presented in the right way, your message can fall flat. On the flip side, an extraordinarily pleasurable content consumption experience can make even the most mundane messages soar. For proof, just look at all the infographics that get created around, like, three pieces of data. The infographic isn’t really saying anything mind blowing … but look at all the pretty colors and icons!Why do people do this? Because when they see certain content formats being adopted by everyone in their industry — and heck, when they themselves first happen upon a new content format and absolutely love it — they don’t want to miss the ROI boat. Plus, if everyone is doing it, it’s usually a good hint that, hey, psst, this stuff works! Totally understandable.But then (there’s always a but), the market gets saturated with a content format type. I think infographics are one of the best examples of this trend (more on this in the next section), but we’ve personally seen the same things happening with things like:MemesSlideshowsCartoonsRound-upsEnd of Year Resolutions/PredictionsTop 5/Top 10 ListsTop Anything ListsIt’s not that they don’t provide any value anymore. They do. And sometimes, it’s still more than your average, run of the mill blog post. But it’s nothing like the mind-blowing results you see if you incorporate the content format into your marketing before there’s wide-scale industry adoption.This phenomenon happens with marketing assets, too. For instance, more businesses have blogs that they’re using for marketing purposes, so it’s harder to get ahead by just blogging once a week than it was four years ago, when it was much rarer to see your competitors blogging. Now, you have to increase your content quality, and probably, your content frequency, too. Unless you’re just lucky enough to have competitors living in la-la land.Some Data Around the Decreasing Effectiveness of Content Format TypesLet’s take infographics as an example of the impact of the over-saturation of marketing content formats. This is drawn from our own personal blogging data. Back in 2010, our average post view was 719 views. You know what the average post view was for a blog post with an infographic, though? 11,535. Holy $%*#. Let’s do infographic posts all the time, right?But the impact of promoting a post around the fact that it included an infographic lessened over time. In 2011, our average post view was 3,059; but infographic posts generated, on average, only 1,852 views. Harumph. Not as hot, eh?So what gives? Why such a stark decrease in the traffic-driving effects of infographics? As 2011 progressed, the “hotness” of consuming content in infographic form decreased. Because as more and more marketers jumped on the infographic bandwagon, the internet became saturated with infographic content, and the infographic was no longer novel, nor was it a guarantee of high-quality content. In fact, when I dig into the top performing infographics from 2011, of the 4 that drew the most views, two things are true: 1) it was either published in the beginning of 2011 (like, January, before the infographic mania had peaked), or 2) it was a curation of several infographics. In other words, we had to spend time collecting ten infographics in order to get the same traffic-driving value that one infographic used to yield a year ago.What’s a Marketer to Do?First, a marketer should recognize that just because a content format appears to have reached its point of over-saturation by and large, it doesn’t mean the content format will never work for them again. When I look back at some of the most successful posts we’ve published in 2012 — well past the point of infographic insanity — many of them were, indeed, infographics. It’s just that we couldn’t rely on an infographic post being a veritable blowout like we could a couple years back. The successful infographic posts, even during the aftermath of the mania, were the ones that were:Insanely compelling topicsHigh-quality content that lived up to the topicBest consumed in a visual content formatIn other words, the content performed well not because it was an infographic, but in spite of it. But there are other things marketers can do. The hardest thing you can do is … think of the new, hot content format. What’s the next infographic? The next meme? That level of innovation is a pretty tall order, but if you come up with it, you’re hot marketing stuff. The more realistic thing you can do, though still difficult, is find ways to make old formats work again. That’s what Twitter’s Vine has done, for instance. They’ve rethought the microblog, they’ve rethought the video content format, and they’ve combined them to come up with the six-second video snippet for social media content. It’s also what we’re seeing with Parallax scrolling — if you’re unfamiliar with it, check out this infographic that was reimagined with Parallax scrolling.But what this all boils down to for me, and something I believe any marketer is capable of, is embracing agile content creation. If you want to be on the forefront — not the tail end — of a content format, you need to be willing to experiment with new things. New things like Vine! Like Parallax scrolling! Like whatever the heck people come up with next! The last marketers to adopt a content format are the ones who get mediocre results; the ones who adopt new content formats upfront get monumental ones. Be agile, respond quickly, and be open to experimentation to make sure you’re not left in the dust.What do you think will be the next hot content format? C’mon … don’t keep it a secret ;-)Image credit: aussiegall Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Feb 20, 2013 9:00:00 AM, updated March 21 2013
Julie Dixon, Deputy Director of Social Impact and Change at Georgetown University, studies the social impact of sharing ideas. There is a “new kind of valuable currency that you can’t find in your wallet. The most important resource you can give to a cause today is influence.”Using data and stories, Dixon explains that using influence to ask for something is a critical step to getting people to join your movement. “There are a lot of global causes today that are playing to empty rooms. Use your influence to get people to join you in supporting those causes, and fill those empty rooms with people.”Beth Kanter: Individual Social Responsibility Seth Godin’s TED talk on “tribes” is as relevant today as in 2009 when he gave it. Godin’s compelling and entertaining talk, starting with a balloon convention and the courage of one man to create a “no-kill” ASPCA in San Francisco, ends with a compelling case for connecting with people who care and want to be part of a similar cause. These people are your tribes.Godin asks: How does one actually go about making change? What are the keys to creating real change? The answer is Tribes. Godin suggests a strategy for creating community change through the power of tribes. Julie Dixon: A Note on Generosity Topics: TED (Technology, Entertainment, Design) is a global set of conferences owned by the private nonprofit Sapling Foundation, sharing “ideas worth spreading.” The talks presented at these conferences usually inspire, provoke, and inform our thinking and contextual references.But there are some TED talks that can really do a lot to help nonprofit marketers, in particular. And with their focus on technology and the way we all interact with one another, there are particularly rich lessons for nonprofit marketers focusing more on social media.These selected TED talks are, in my opinion, must-listens for anyone working at nonprofits looking to focus more on social media marketing and engagement. Have a listen.Seth Godin: The Tribes We Lead Beth Kanter’s talk also focuses on influence and generosity. She urges individuals to adopt ISR (Individual Social Responsibility) to inspire others. “ISR is about taking small actions of generosity online and inspiring your network to do the same,” says Kanter. Through personal history and examples, she speaks concretely about how to use the relationships you’ve built online to make the world a better place through online actions and donations. Rachel Botsman: The Currency of the New Economy Is Trust Reputation is your organization’s most valuable asset. If your nonprofit engages in any type of community that revolves around collaborative work — or creates collaborative communities — this is the TED talk to watch.Botsman asserts that “the new currency is trust, influence, and reputation capital.” Furthermore, she argues, the real power is using the power of technology to build trust between strangers.Nicholas Christakis: The Hidden Influence of Social Networks What makes a human social network, how does it look, and how does it influence those within it?In this mesmerizing talk, Christakis uses his own studies to illustrate how we are all embedded in a broad set of connections with each other, and that connections influence behavior. Everything spreads through a social network, including divorce, smoking, altruism, ideas, and causes. You won’t soon forget this TED talk about how networks can spread your cause’s message, online and offline. Marnie Webb: Recreate the Way We Look at Social IssuesIf your nonprofit has ever thought about creating a technology solution, this is the video to watch. Marnie Webb, CEO of Caravan Solutions (a division of TechSoup Global), developed and launched the SafeNight mobile app. She shares her story of developing this mobile app, which allows domestic violence organizations to crowdsource funding for hotel rooms when shelter is urgently needed.Nonprofits often take the safe route, bringing in experts and listening only to “expert advice.” When her team did that, the first iteration of the mobile app was a failure. Webb offers these three pieces of advice when recreating how we look at social issues: Bring in many co-inventors. Everyone who touches what you’re building should be a co-inventor. She encourages organizations to “invite one more person to a meeting than you think you should.”Build it so you can learn from it. Don’t be afraid to launch a less-than-perfect version.Push. “Make a bigger claim than you think you would,” advises Webb. It’s only by pushing yourself, and your ambition, that the solution will really bloom.Ken Allocca: Why Videos Go ViralWe blogged about Ken Allocca’s TED Talk in our post on phenomenal marketing TED talks, and it’s worth mentioning again. Video storytelling is a growing format for nonprofit messaging, so we want to understand what enables a video to go viral.“We don’t just enjoy video, we participate in it,” says Allocca. “We all now feel some ownership in our own pop culture — and communities of participation will define the entertainment of the future.”Allocca offers three reasons why videos go viral:Popular tastemakRe-Inviers discover and introduce the video to a larger audienceCommunities of participation — those people who share an inside joke — are key. They share it, inspiring other remixes.UnexpectednessThink about how your nonprofit connects with a community of participation, or how it can do so. Social Media Strategy Originally published Mar 6, 2014 5:00:00 PM, updated February 01 2017 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Originally published Jul 7, 2014 6:00:00 AM, updated June 28 2019 I hate to make you suspicious, but there’s someone on your team you shouldn’t always trust. Don’t take this the wrong way — they’re good at their job, but sometimes, they’re just wrong. What’s worse: They don’t even realize that they’re wrong. Do you know who I’m talking about?It’s you. It’s me. It’s literally every person ever. So don’t feel bad — especially because there’s a way to tilt the odds in your favor so that you’re right more often than not. How? With a little old thing called A/B testing. Basically, it’s a way of testing your marketing to find out what works and what doesn’t — and it’s especially handy in situations when you don’t have room for do-overs, like email marketing. So if you want to learn how to make better email decisions, watch the video or read the transcript below. It’s the last in an email marketing video series we’ve done with Bryan Harris. We’ll walk you through the basics of A/B testing and give you a few ideas on how you can use it to make your emails even more awesome. How to A/B Test Your Emails [Transcribed]When was the last time the you had so many leads that your boss told you to go home and take a day off?Yeah … probably never.According to a recent Econsultancy report, 72% of marketers are NOT satisfied with their conversion rates.One of the best ways to fix this problem is to run an A/B test. Also called a split test, an A/B test is simply an experiment that allows you to show two different versions of the same piece of content (like a landing page, email, or call-to-action) to two similarly sized audiences at the same time to see which one performs better.For example, recently we ran a test on these landing pages and found that version B increased leads by 24%.And you can do the same type of test with your emails to boost your conversion rates and get more leads.Today, I’m going to walk you through the three basic steps of split testing and then give you four specific ways to help you start split testing your emails today.The Basics of Split TestingStep #1: Pick Your TestBefore you start, you have to know what you’re going to test. You can test something as small as the color of a call-to-action, or something as big as an email template that’s been entirely redesigned.However, let’s say you’re testing two versions of one email against each other. You’ve changed the CTA copy, the subject line, the image, and the preview text on one of the emails. You can’t attribute that emails success to the subject line alone — you’d have to attribute success to all four of those elements. If you want to truly determine whether a subject line is affecting your overall conversion rates, just test the subject line and nothing else.Step #2: Decide Your PurposeTo run a successful A/B test, you have to determine exactly what you want to find out at the end of the A/B test. Do you want to test which subject line gets more opens? Do you want to test which call-to-action copy produces more clickthroughs?Before you start, have that specific goal in mind. Step #3: Set Your Control and TreatmentThe control is simply the “Version A” of your test — it’s what you normally use for your subject line, sender name, or email template. The treatment is the “Version B” of your test — it has all the changes you’re trying to test.Let’s recap: Step one is to pick the element you’re trying to test, step two is to determine the purpose of the test, and step three is to pick the content for your control and your treatment. Now, let’s jump into four specific ways you can test your emails.4 Email A/B Testing Ideas1) P.S. vs. No P.S.Include a secondary CTA as a P.S. at the end of an email. See if it works for you, or if it detracts from the clickthrough rate of your primary call-to-action when you include a secondary call-to-action.2) Time of DayThe time of day that you send your email matters a lot. Test which day of the week and time of day results in the most opens and clicks for your emails. When you combine both pieces of information, you’ll have found the optimal time to send emails to your audience.3) First Name vs. No Name in the EmailYou can test name personalization in the body content of your email. Again, some people might not like it, some might like it, and some might fall somewhere in between. See where your audience sits on that spectrum.4) Image CTA vs. Text CTAYour email’s call-to-action is one of the most critical parts of your emails to test because it’s what generates leads and conversions. Start by testing whether you see better conversion rates from an image or a text CTA. ConclusionSo remember, once you’ve picked an element to test and you have a specific goal in mind, it’s time to develop the content for the control and the treatment. Then, it’s time to run the test. Once you’ve run your initial round of data, get rid of the stuff that didn’t work and keep the stuff that did.Developing a culture of testing will gradually improve your conversions over time, and will help you find optimizations you never knew existed.Until next time, happy marketing! Share This Video With OthersClick to tweet: Improve your email marketing conversion rates with this free 5-part video series from @HubSpot: http://hubs.ly/y03l4l0 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack The concept of growth is a little different when you’re a marketing executive for a professional sports team.For Adam Grossman, SVP of marketing and brand development for the Boston Red Sox, success is often dictated by two things that he can’t actually control: the team’s wins and losses. But he still has to do his job and fill seats, sell merchandise, and drive revenue for the organization.That presents a unique challenge for his marketing team: How do you measure success, exactly? How do you know if you’re doing a good job? How do you make an impact when a huge part of your success (the team) is something you can’t control?Adam joins Mike on this episode of The Growth Show to talk about his experience running marketing for the Red Sox — and, previously, as the SVP of public affairs for the Miami Dolphins. If you’ve ever wondered what life is like for an executive in the sports world, you won’t want to miss this episode.In this episode, Adam talks about:How he measures marketing success outside of the team’s wins and losses.How the Boston Red Sox use customer feedback and data to drive some of their drive in-stadium decisions.Creating a great experience night in and night out for fans, regardless of whether the team is winning.The importance of staying agile as a marketer and taking advantage of what’s in the news.The differences between his experience in Major League Baseball versus the National Football League.Subscribe to The Growth Show in iTunes and never miss a new episode. Marketing Case Studies Topics: Originally published May 21, 2015 5:00:00 AM, updated February 01 2017
Design Trends Topics: Originally published Aug 19, 2015 12:00:00 PM, updated August 29 2017 A lot can happen in eight years.Think about what happened in 2007, for instance. That year, Apple launched the very first iPhone, J.K. Rowling published the final book in the Harry Potter series, and HBO’s The Sopranos aired the controversial final episode.Now, Apple’s about to release the iPhone 6S, filming has begun for the movie version of the Harry Potter’s spin-off book Fantastic Beasts and Where to Find Them, and Game of Thrones has displaced The Sopranos as the most popular HBO show of all time.A lot has changed for businesses, too. For example, businesses’ websites are completely different than they were eight years ago. Websites created in 2007 look, feel, and function totally different than their 2015 counterparts.Don’t believe me? Keep on reading. In the post below, I’ll go through four of the major web trends that have changed since 2007. (And if you want to see how your website stacks up against 2015 standards, head on over to Website Grader for a free assessment.)1) Design Website design has evolved in leaps and bounds over the past eight years. Back in 2007, most websites were still using tables to structure their layouts and included flash and 3D animations. Less sophisticated websites were almost an assault on the senses, with a confusing mish-mash of images, links, and heavy text.But design principles have evolved, and the best-in-class websites of 2015 are built with minimalism, flat design, and rich, playful interfaces, all in an attempt to give a better user experience. And it makes a difference — according to Kissmetrics, 40% of users won’t return to a site after a bad experience and 50% of sales are lost due to bad navigation and structure. To see some of the design changes over these years, let’s take a look at the airline, Ryanair. In 2007, their website was loud and cluttered, with a garish yellow background and overwhelming navigation. That has all changed. Now, in 2015, their design has become the epitome of minimalism, with clean lines, easy navigation, and a simpler colour palette. The user experience is vastly improved, and has contributed to a recent 25% growth in quarterly profits. 2) FunctionalityOriginally, websites were simply an online calling card for businesses and shared little more than text-based information. However, over the years, website functionality has become increasingly sophisticated and catered to customers’ desires to buy and receive service online.People are buying online more than they ever were before: Back in 2007, only 3.2% of all sales were online — and today, it’s doubled to 7%. In addition, customers now expect that care issues can be handled online via self-service, click-to-chat, and even video support features. All of these new functionality requirements place even greater demands on a website’s performance. Poor website performance will result in visitor abandonment, leading to a loss of conversion opportunities, sales, and consequently, revenue. So, it’s clear that optimising your site’s functionality to meet customers’ expectations can be essential to the success of your business.To see these changes in action, let’s take a look at Vodafone. Vodafone is one of the top mobile operators in the world, but back in 2007, ecommerce on their Irish website was very limited:Fast-forward to today, and you can see their website has ecommerce at its core — you can actually use their site to directly purchase phones and service plans. Vodafone has also ensured their website performance has kept pace, resulting in a website grade of 92/100.3) Mobile ResponsiveBefore the iPhone came out, optimising your website for mobile was a very low priority.But today, about 50% of the adult population owns a smartphone, and they’re using it to actively find solutions to their problems. According to comScore, approximately 29% of total search queries are conducted via mobile. Plus, a recent Google study demonstrated that 75% of mobile searches trigger a follow-up action such as a phone call, store visit, or purchase.So if you want to be tailoring your marketing for today’s consumer, you need to ensure your website is fully functional regardless of device type.CNN is a prime example of an organisation that is leading the mobile friendly charge. They have a truly responsive website, which means that it adapts to the browser size and device type the viewer is using. DesktopMobile4) Personalisation Traditionally, companies have provided the same online experience regardless of the person who’s viewing it.However, in recent years, we have seen the emergence of a new trend: website personalisation. This means a website will adapt the content presented on screen in accordance with the audience, their device type, any previous interactions, and even their locations.Research also demonstrates that personalisation works. HubSpot examined 93,000 calls-to-action over a 12-month period and found that CTAs targeted to the user had a 42% higher view-to-submission rate than calls-to-action that were the same for all visitors. Furthermore, a Monetate survey demonstrated that personalised web experiences deliver a 19% uplift in sales versus non-personalised sites.Netflix is a classic example of personalisation executed brilliantly. The company, which offers the ability to instantly stream movies and TV shows, has seen a phenomenal resurgence in recent years. Their personalised experience ensures that users receive recommendations based on their previous viewing patterns, which stimulates increased usage and loyalty. However, back in 2007 this service was only in its infancy — personalisation wasn’t even a feature yet! As of 2015, Netflix has 62 million users in 50 countries worldwide, and continues to grow at a speedy rate. Personalisation is a core part of the Netflix service offering and has been a key contributor to their success.How has your website changed over the years? Let us know in the comments below. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
When I first got started blogging, I would get really hyped up when people shared my posts on social media. “Look! People are tweeting out my blog post!” I’d tell my roommates giddily, holding up an open palm for what I thought was a well-deserved high-five.And then, something happened. One of my blog posts totally blew up on social compared to my average post. I’m talking over 20X the number of social shares I normally got on a post. I was crazy excited … that is, until I took a look at the views on that same blog post: Far fewer post views than social shares.In other words, people weren’t reading my post, or even clicking into it … they were just blindly sharing it on social. Ugh.After a few hours of doubting my faith in humanity (and in Twitter), I realized that although a lot of social shares felt good and was worth measuring, it wasn’t a metric someone like my boss particularly cared about. She cared more about the impact my blog posts were having — on traffic, on leads, and eventually on customers.Depending on your marketing role, certain metrics are going to matter to you more than others. As a blogger, I want to track my blog posts’ social share numbers to get an idea of the kind of content is more “shareable” than others — but my boss is much more interested in metrics like visits and leads. So while I’ll still measure social shares, they probably don’t have a place in the more analytical reports I deliver to my boss.Like social shares on blog posts, there are other marketing metrics that your boss doesn’t necessarily need to hear about. They’re still important for you to measure as a way to gauge what’s working and which strategies to pursue, but you don’t necessarily need to talk to your boss about unless there’s some anomaly.(HubSpot customers: You can set up customizable dashboards for yourself so you can still keep track of them yourself. You can also set up separate dashboards for the metrics your boss does want to hear about.)So, which marketing metrics does your boss care less about? Let’s take a look.12 Metrics Your Boss Probably Doesn’t Want to Hear AboutWeb Design/Planning1) Page ViewsIf one of your pages is getting significantly more views than others, your boss will want to know about it. But in general, you can leave page views for each of your pages out of your more analytical reports.Why? Because the number can actually be a bit misleading. While you might think that more page views is a good thing, consider this scenario: What if someone were to visit your website ten times because they were clicking all over the place trying to find what they were looking for, couldn’t, and left in frustration? That’s bad engagement — but you wouldn’t be able to tell based on page views alone.What does your boss want to hear more about? How page views translate into calls-to-action clickthroughs and form completions, which shows the conversion of those all-important website visitors into contacts.2) Time Spent on PageLikewise, time spent on a given web page isn’t necessarily a true determination of engagement. What exactly is a “good” or “bad” amount of time to spend on a site? Someone could spend a lot of time on a web page because they’re really interested in the content, or they could spend a lot of time on a web page because it was really hard to navigate the page or the information was really confusing. What makes that time spent a “good” amount of time is really difficult to measure. So delivering this “murky” metric in your reports to your boss may not have the result you were hoping for. Campaign Marketing3) Impressions and Clicks for Display AdsA study from ANA, in which online ad purchases by 36 major U.S. brands were tracked between August and September 2014, found that 11% of online display ads and 23% of video ads aren’t actually displayed to real people. In other words, thanks to the ever-increasing number of hackers engaging in impression and click fraud, a significant number of impressions and clicks on your display ads could actually be robots.The more important metric to your boss isn’t the impressions and clicks on the display ads — it’s the actions taken after that impression or that click. For example, did that impression or click turn into purchase, or at least a step toward a purchase? Focusing on those numbers can ultimately help you optimize your ad spend — a number your boss definitely wants to hear about.4) Total Form CompletionsUnfortunately, a percentage of the people filling out the forms on your landing pages are inevitably spam. Anyone who claims their name is “Lala Appleberry” or who have the email address “email@example.com” probably isn’t going to be a high quality lead for your sales team. Also, a number of those form completions are probably coming from employees at your own company. For these reasons, raw form completions aren’t going to be a great indication of how “good” your landing pages or forms are. While you’ll want to keep track of total form completions (and give the spammy ones a negative lead score), your boss probably cares more about the number of marketing qualified leads (and, ultimately, customers) who come out of each landing page. These numbers are a better indication of which landing pages are “successful.” Blogging5) Social Media SharesYou might look at a high number of social shares and think, “Wow, that piece of content must’ve been really interesting!” But remember, people can easily share your blog post without even opening it in the first place, let alone reading through the whole thing.Turns out, that happens far more often than bloggers like us would like. Tony Haile, CEO of Chartbeat (which measures real-time traffic for sites like Upworthy), tweeted that they’ve found “effectively no correlation between social shares and people actually reading.” He was talking about tweets here, but I’d muster a guess that other social network shares would see the same pattern.So, while it’s important for you to know which types of content are more likely to be shared on social media, your boss is more interested in your posts’ visits and the leads they generate, which give you a better idea of how many people are actually reading and engaging with your content. 6) CommentsIf your boss’ vision for the blog involves community engagement and thought leadership, then you’ll want to report on the number of comments — and what people are saying — to your boss. But if your blogging goals revolve around the company’s bottom line, then you can leave comments out of your analytical reports. Think about it: One of your blog posts could have zero comments and be generating a ton of traffic and leads to your business — and that would make that blog post a success.Search Optimization7) Number of Inbound LinksDon’t get me wrong: Inbound links — the links coming to your website from another website — are critical for helping your website rank higher in search engine results. Off-page SEO is one of the best ways for a web page to rank for a particular keyword, so building links into your website from outside sources is certainly a key part of your SEO strategy.But your boss cares less about the number of inbound links to your site, and more about the results that number of inbound links has on search ranking. How are the number of inbound links helping your website increase its ranking for certain keywords? Is the percentage of website visits from organic traffic increasing over time? Those are the metrics your boss cares about.Email Marketing8) Open RateAs an email marketer, you should be measuring open rate. After all, if nobody opens your emails, how are they going to engage with them? But open rate itself can be a bit misleading: An email is only counted as “opened” if the recipient also receives the images embedded in the email, but a lot of email users have image-blocking enabled on their email client. So even if they open the email, they wouldn’t be included in your open rate. That means your reported open rate is usually lower than the real number.Your boss is likely more interested in the actions your email recipients are taking once they’ve opened the email — like clickthrough rate. That metric shows more effectively how many people are actually interacting with your email content.9) Unsubscribe RateAny savvy email marketer will tell you that minimizing unsubscribe rate is a good thing. But when it comes to the reports you’re sending your boss, it’s not something you should focus on reporting unless it’s much higher than normal.Why? Because unsubscribe rate can be a bit misleading — especially since so many recipients now disengage by choosing to simply ignore emails they don’t want to read, rather than taking the action of actually unsubscribing. (This was made even easier with better spam filtering and Gmail’s Promotions tab.)Subscribe rate and number of contacts are more relevant metrics for your boss, who wants to hear about the audience you’re building of fresh, engaged people who will help you grow blog and web traffic over time.Social Media10) Facebook Page LikesHaving a lot of Likes on your Facebook Page certainly looks good (that number is displayed prominently on your Page for all to see, after all). But according to Kissmetrics, Facebook Likes are actually not correlated with more engagement and more business. In fact, only 1% of users who Like a business’ Facebook Page will actually go visit that Page after Liking it. In other words, there are a lot of people who Like your Page but won’t engage with your content. It’s how many people are actually engaging with your Facebook content that’s more relevant for the analytical reports you give you boss. Higher engagement rates will also help increase organic reach through friend activity.11) Twitter ImpressionsTwitter impressions are another metric that doesn’t indicate any meaningful action from your followers. On the contrary, they actually show inactivity. How? They measure how many times your tweet was displayed, regardless of whether someone clicks into it. Think about the number of times you’ve scrolled mindlessly (or, in some cases, super fast) through your Twitter feed without even paying attention to most of the tweets? You’re still being counted as impressions on those tweets.What would your boss rather hear about? Link clicks on your tweets, which have a much bigger impact on website visitors and overall interest in the content of your tweets. Product Marketing12) Total Registered UsersHave you ever signed up for a service or downloaded an app, only to log in maybe once or twice? Every time you’ve done that, those businesses still count you among their total registered users — even though you aren’t an engaged user who’s adding any value to the app. Total users measures everyone who’s ever registered, including people who tried it and didn’t like it. It tells you nothing about how many people are in the dark pool of non-users.While total registered users is an important, big-picture metric for you to keep track of, the number of active users — whether that’s monthly, weekly, or daily active users — is a more meaningful measurement or how big or popular your service is. And in the day-to-day growth of your business, the latter is metric your boss definitely wants to hear about. Which metrics do you or your boss not want to hear about? Share them with us in the comments. Originally published Sep 21, 2015 8:00:00 AM, updated February 01 2017 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics: Marketing Metrics