Did air pollution cause a deadly Chinese landslide? By Laura G. ShieldsDec. 12, 2017 , 12:45 PM Air pollution in China has led to higher rates of asthma, heart disease, and type 2 diabetes, and—according to The Lancet—it contributed to 1.1 million premature deaths in 2015 alone. But now researchers think they have found an unanticipated risk from air pollution that can kill instantly: landslides. A new study suggests that acid rain from pollutants from burning coal can slowly but inexorably weaken certain layers of rock underlying mountain slopes to the point of failure.The new work is “thought provoking,” says geologist Alison Duvall of the University of Washington in Seattle, who was not involved with the study. “It’s opening our eyes to something we really should be considering.”Landslides typically occur when an outside force—like rainfall or an earthquake—destabilizes the layers of rock and soil that make up a mountainside. Until then, friction holds the layers together; how strongly they cling to one another depends on the materials they are made of. But when the shaking of an earthquake or the lubrication—or weight—of rainfall lowers the friction between the layers, gravity takes over, and the affected area turns into a sliding zone.Sign up for our daily newsletterGet more great content like this delivered right to you!Country *AfghanistanAland IslandsAlbaniaAlgeriaAndorraAngolaAnguillaAntarcticaAntigua and BarbudaArgentinaArmeniaArubaAustraliaAustriaAzerbaijanBahamasBahrainBangladeshBarbadosBelarusBelgiumBelizeBeninBermudaBhutanBolivia, Plurinational State ofBonaire, Sint Eustatius and SabaBosnia and HerzegovinaBotswanaBouvet IslandBrazilBritish Indian Ocean TerritoryBrunei DarussalamBulgariaBurkina FasoBurundiCambodiaCameroonCanadaCape VerdeCayman IslandsCentral African RepublicChadChileChinaChristmas IslandCocos (Keeling) IslandsColombiaComorosCongoCongo, The Democratic Republic of theCook IslandsCosta RicaCote D’IvoireCroatiaCubaCuraçaoCyprusCzech RepublicDenmarkDjiboutiDominicaDominican RepublicEcuadorEgyptEl SalvadorEquatorial GuineaEritreaEstoniaEthiopiaFalkland Islands (Malvinas)Faroe IslandsFijiFinlandFranceFrench GuianaFrench PolynesiaFrench Southern TerritoriesGabonGambiaGeorgiaGermanyGhanaGibraltarGreeceGreenlandGrenadaGuadeloupeGuatemalaGuernseyGuineaGuinea-BissauGuyanaHaitiHeard Island and Mcdonald IslandsHoly See (Vatican City State)HondurasHong KongHungaryIcelandIndiaIndonesiaIran, Islamic Republic ofIraqIrelandIsle of ManIsraelItalyJamaicaJapanJerseyJordanKazakhstanKenyaKiribatiKorea, Democratic People’s Republic ofKorea, Republic ofKuwaitKyrgyzstanLao People’s Democratic RepublicLatviaLebanonLesothoLiberiaLibyan Arab JamahiriyaLiechtensteinLithuaniaLuxembourgMacaoMacedonia, The Former Yugoslav Republic ofMadagascarMalawiMalaysiaMaldivesMaliMaltaMartiniqueMauritaniaMauritiusMayotteMexicoMoldova, Republic ofMonacoMongoliaMontenegroMontserratMoroccoMozambiqueMyanmarNamibiaNauruNepalNetherlandsNew CaledoniaNew ZealandNicaraguaNigerNigeriaNiueNorfolk IslandNorwayOmanPakistanPalestinianPanamaPapua New GuineaParaguayPeruPhilippinesPitcairnPolandPortugalQatarReunionRomaniaRussian FederationRWANDASaint Barthélemy Saint Helena, Ascension and Tristan da CunhaSaint Kitts and NevisSaint LuciaSaint Martin (French part)Saint Pierre and MiquelonSaint Vincent and the GrenadinesSamoaSan MarinoSao Tome and PrincipeSaudi ArabiaSenegalSerbiaSeychellesSierra LeoneSingaporeSint Maarten (Dutch part)SlovakiaSloveniaSolomon IslandsSomaliaSouth AfricaSouth Georgia and the South Sandwich IslandsSouth SudanSpainSri LankaSudanSurinameSvalbard and Jan MayenSwazilandSwedenSwitzerlandSyrian Arab RepublicTaiwanTajikistanTanzania, United Republic ofThailandTimor-LesteTogoTokelauTongaTrinidad and TobagoTunisiaTurkeyTurkmenistanTurks and Caicos IslandsTuvaluUgandaUkraineUnited Arab EmiratesUnited KingdomUnited StatesUruguayUzbekistanVanuatuVenezuela, Bolivarian Republic ofVietnamVirgin Islands, BritishWallis and FutunaWestern SaharaYemenZambiaZimbabweI also wish to receive emails from AAAS/Science and Science advertisers, including information on products, services and special offers which may include but are not limited to news, careers information & upcoming events.Required fields are included by an asterisk(*)The 2009 Jiweishan landslide in southwestern China, which killed 74 people and injured eight, had no clear trigger—no recent earthquake tremors or heavy rainfalls. But a pair of geoengineers suspected something else was in play: a slow but progressive change within a specific rock layer that loosened the mountain’s slope until it gave way. The culprit was none other than acid rain, which altered the chemical composition of the rock layer and made it more slippery, they report in the 1 January 2018 issue of Earth and Planetary Science Letters.The source of that rain, say the researchers, was coal combustion—the main source of power in southwestern China. Burning coal releases sulfur dioxide, nitrogen dioxide, and other pollutants into the atmosphere. In rainwater, sulfur dioxide and nitrogen dioxide convert to sulfuric acid and nitric acid, which increase the acidity of rainwater. “Acid rain” is anything with a pH of 5 or below, and normal rainfall has a pH of 5.6. Between 1986 and 2014, the average pH of rainfall for the nearby city of Chongqing, China, varied between 4.3 and 5, weather records reveal.“When the idea came to us, we surprised ourselves,” says study co-author Ming Zhang, an engineering geologist at the China University of Geosciences in Wuhan. To find out whether acid rain was indeed the problem, the team focused on one problematic sliding layer in the Jiweishan avalanche: a thin bed of black shale, which contains slippery clay minerals such as talc, in addition to fine organic material and calcite, which helps cement the shale together. If acid rain dissolved the calcite, the team reasoned, slippery talc would be the main mineral left behind.In a simple laboratory experiment, they took a sample of black shale from the landslide site and immersed it in an acid bath with a pH of 3, a level more acidic than the rain to accelerate the test. As expected, the acid dissolved the calcite, leaving nothing but a weakened black sponge full of micropores. Acidic water reached the shale layer by percolating through the overlying limestone, the researchers suggest, aided by cracks created by mining operations.But a second effect within the sliding layer may have played a bigger role. The acid rain supplied extra oxygen and nutrients, including nitrogen, potassium, and sulfur, which could have fertilized microorganisms living inside the shale. A DNA test on a shale sample revealed hundreds of genera of microorganisms, including ones capable of decomposing organic materials within the shale and weakening it. If these microorganisms were sufficiently fertilized, they could eat the organic materials at a faster rate. The same bacteria almost certainly were present in the shale before the avalanche, but heat from the slide erased the DNA signal of the existing microorganisms, says co-author Mauri McSaveney, an emeritus engineering geomorphologist at GNS Science in Lower Hutt, New Zealand.“It’s an interesting and plausible hypothesis,” says geochemist Richard April of Colgate University in Hamilton, New York, who was not involved with the study. But he points out that naturally acidic rainwater has steadily chipped away at slopes for thousands of years, and that it would be difficult to imagine how acid rain could cause such accelerated weathering in just a few decades. Zhang plans to collect more evidence in other regions around the world with the same geological and atmospheric settings to prove his hypothesis more directly. If his research holds, he says, this new factor could contribute to landslides in parts of the United States, Europe, and Asia. AP Photo Rescuers search for survivors in the debris from the 2009 Jiweishan Mountain landslide, which may have been triggered by air pollution.
Former BCCI chief and current ICC Chairman N Srinivasan was, on Friday, unanimously re-elected President of the Tamil Nadu Cricket Association. The decision was taken at the 85th Annual General Meeting of TNCA today.Srinivasan, who was forced to step aside from BCCI President’s post and later withdraw from a possible re-election, has been elected in the TNCA for a one-year term.Incumbent Secretary Kashi Viswanathan also held on to his position for another term. V P Narsimhan was elected Treasurer.
Sick of sitting behind a desk for 40 (or more) hours per week? Have the itch to travel? If so, you can combine your need to make money with your desire to get out and explore the world.You likely won’t get rich with most of these gigs, but you can earn enough to cover basic expenses, save some money, then travel more. If you have the versatility, the gumption and the guts to break out of the daily grind, you may want to consider one of these 9 Jobs to Travel Abroad.1. English Teacher – See Open JobsTravel + Work Insight: If you want to teach English abroad, you’ve got lots of options. An estimated 1.5 billion students study the English language each year, and about 250,000 native English speakers teach English at 40,000 institutions around the world. The demand is tremendous for native-speaking English teachers.In China and South Korea, for example, approximately 1,000 new English teachers are hired monthly. This figure is expected to double in China in the near future. The turnover rate is high with these positions because many teachers stay for only one year, after which they return to their home countries or they leave to go to teach in a new country. This leaves a vast number of jobs open each year.Most jobs require a college degree along with certification to teach English as a second language. Teachers are also typically trained in English instruction methods by the school that employs them.2. Cruise Ship Worker – See Open JobsTravel + Work Insight: Cruise ships are looking for a diverse set of employees to work a variety of roles, including steward, bartender, casino worker, food server, chef, hospitality support, dancers, entertainers, child care and many more.Cruise lines have especially welcoming hiring practices and hire internationally diverse crew members and entertainers. The cruise industry continues to gain popularity. In 2015, about 22 million passengers traveled the world by cruise ship. By 2019, this figure is expected to increase by nearly 7% due to larger ships, more local ports, and more onboard activities.Those who work on cruise ships have the chance to visit a host of international destinations when the ships dock and to mingle with fellow travelers from across the globe. To qualify for these jobs, a college degree can be preferred, but not required, though relevant experience is necessary, and speaking a second language in some cases is a bonus.3. Flight Attendant – See Open JobsTravel + Work Insight: Few people travel as much for work as flight attendants. Their job can take them around the world, and part of their reward for doing it can include travel benefits for them and their families.Some flight attendants indicate that these benefits can be difficult to take advantage of, but for many of them, they still view this benefit as one of the best professional perks any employer could offer.There are nearly 98,000 flight attendants working domestically earning a median base salary of $36,093. Many also belong to the Association of Flight Attendants, which holds the distinction as the world’s largest labor union with a membership of nearly 50,000 flights attendants who serve 18 airlines.Flight attendants need a high school diploma and receive additional training from the airlines they serve.4. Travel Nurse – See Open JobsTravel + Work Insight: Did you know that the nursing shortage is a global problem? It is. In fact, the American Association of Colleges of Nursing reports that the number of people taking nurse licensing exams (like the NCLEX) has consistently declined since 1994. Also concerning, fewer young professionals are entering the field. The council finds that only 10% of the working population of nurses is under 30 years of age, while the average age is around 43.This shortage is not just a domestic issue. According to 2011 data compiled by the World Bank, the international average for the number of nurses for every 1,000 people was 3.3. In some countries, this figure is significantly lower; for example, Cambodia has just .9, the Dominican Republic 1.3, and India 1.7.Needless to say, the world needs nurses. To qualify as an international travel nurse, you need an associate’s or bachelor’s degree (preferred) in nursing and/or other certifications and typically at least one year of experience within a hospital setting. A master’s degree can lead to higher paying positions.5. Farmer – See Open JobsTravel + Work Insight: If you can farm (or want to learn), you may have great opportunities to work and live in some of the world’s most beautiful countries. For instance, Thailand, Germany, Brazil and Canada are among the world leaders when it comes to producing staple foods that feed the world (rice, corn, wheat, beans, lentils and animal proteins).There are many ways to get involved. You can work for pay or work as a volunteer, which in some cases includes non-monetary exchange programs, meaning food and lodging are traded for work. The Peace Corps is one such organization with options to farm, though it also offers other choices too.There are a range of jobs available and while many prefer some farm experience, others do not. Plus, it’s always harvest season somewhere. Ready to work on this Australian ranch for 3 or 12 months?6. Scuba Instructor – See Open JobsTravel + Work Insight: People can scuba dive on all seven continents and in all five oceans, so getting a job as a scuba instructor to see the world is a real possibility. Divers also explore lakes, quarries, crater lakes and any other body of water that promises fascinating finds. If you know how to teach scuba diving, you’ll be in high demand in Mexico, Australia, New Guinea, Egypt, Indonesia, Ecuador, Costa Rica, Belize and other hot spots famous for scuba diving in particular.Scuba instructors not only help their students learn to dive, they certify them as divers. The Professional Association of Dive Instructors (PADI) is among the organizations that certify diving instructors who then have the authority to teach and certify their students. To enroll to get certified as an instructor, you must first be a certified diver yourself for six months with at least 60 logged dives. PADI instructors alone certify 900,000 new divers each year. In total, PADI has certified approximately 24 million divers in 200 countries and territories around the world. Could you be next?7. Yoga Teacher – See Open JobsTravel + Work Insight: Yoga has gained worldwide attention as one of the best ways to exercise and relax one’s body and mind. The number of Americans practicing yoga alone has grown by more than 50% over the past four years to 36 million people – and many of these people (and those living outside the U.S. too) want to do yoga when they travel.That’s why yoga retreats and vacations are popular in countries like Bali, France, India, Kenya, Thailand and more. And, teachers are needed in all of these countries to ensure these visitors (many of them English speaking) get the yoga experience they want. Yoga is so popular around the world that the United Nations recognized June 21, 2015 as the first International Day of Yoga.Training to become a yoga teacher can be an intensive journey. First, you have to be able to demonstrate a wide range of poses, then you have to be able to put them together into a routine that will suit your class. Various certifying agencies can prepare instructors to teach. Individual gurus can also take on this role.8. Marine Animal Trainer – See Open JobsTravel + Work Insight: The World Association of Zoos and Aquariums (WAZA) reports that the international zoo and aquarium community hosts 700 million visitors each year. In fact, some of the world’s largest zoos and/or marine parks are in the United Kingdom, South Africa, Russia, China and Germany, among other nations. With so many people around the world eager to meet animals, there are job opportunities in several countries, though this job can carry risk and danger as well.With organizations like the International Marine Animal Trainers’ Association (IMATA), it can help provide a network for members to find jobs and internships in fields like marine mammal training, zoology, ecology, zoo keeping and animal behavior.There are a range of jobs in this field, too. In some cases, a college degree may not be required, while in other cases, professionals need advanced degrees and several years of experience.9. Professional Room RenterTravel + Work Insight: With the rise of the sharing economy, including sites like Airbnb, VRBO and HomeAway, almost anyone can rent their home, apartment or even a single room to someone else that is traveling. Why not earn money to travel as you travel, by hosting another traveler in your own home?If you play this game right, you can fund your own travel expenses by helping another traveler out. However, you want to plan accordingly by making sure your potential guests are comfortable, that you’re meeting the guidelines and rules set forth by these rental sites, and that if you’re not greeting guests, then you have someone else to do so. Keep in mind, your guests will be rating you and your home as a place to stay, so you want to ensure you receive high ratings to catch the attention of other travelers in the future. However, some cities have restrictions on hosting, so do your research ahead for your area.Ready for a new job? Search the latest job listings.Want to work for a global company with offices overseas? Research jobs and companies among the 50 Best Places to Work.
And as you gear up for your interview, don’t forget to think through compensation. Glassdoor provides unparalleled salary transparency.According to data collected from the over 5,000 salary reports from Google software engineers, “the typical Google Software Engineer salary is $126,954. Software Engineer salaries at Google can range from $82,798 – $226,372. This estimate is based upon 5,151 Google Software Engineer salary report(s) provided by employees or estimated based upon statistical methods. When factoring in bonuses and additional compensation, a Software Engineer at Google can expect to make an average total pay of $165,220.”DISCOVER: Check Out All of the Open Roles at Google & Apply Today! According to Glassdoor, 91% would recommend the company to a friend, and their CEO has the highest approval rating of 2016 (a whopping 98%!). As one current employee wrote, “If and when you leave, you’ll never regret having that company on your resume. It opens doors.” There’s even a book called Are You Smart Enough to Work at Google? Needless to say, there’s a lot of hype around scoring a job at Google.We turned to Glassdoor reviews to get the real inside scoop on what it’s like to work at one of the most sought-after companies on the planet.“You can’t find a more well-regarded company that actually deserves the hype it gets.You’ll work on cutting edge projects / solve important issues that impact your community and the world. You’ll meet interesting people who are your colleagues, managers, and senior management. You’ll open the paper and see your company in the news almost every day, and read about projects you’re working on, which is a cool thing.” —Current employee in Mountain View, CA[Related: 9 Companies as Cool as Google & Hiring Now!]“High caliber colleagues, friendly atmosphere, great work-life balance, relatively objective hiring and promotion processes, a wide range of career progression opportunities, and of course the awesome food, pay, perks and brand recognition — arguably the most optimal “package” that any employer on this planet offers.” —Current program managerGoogle’s engineering pods in their Zurich offices.And what about those notorious Google interviews? One of the best places to get a glimpse of what it’s like to be in the Google interview process is to check out the interview reports on Glassdoor, where you’ll be able to score valuable insider info like this one from a software engineer who landed the gig after interviewing at Google:Interview 1:Graph related question and super recursionInterview 2:Design discussion involving a distributed system with writes/reads going on at different sites in parallel.Interview 3:Array and Tree related questionsInterview 4:Designing a simple class to do something. Not hard, but not easy either. You need to know basic data structures very well to consider different designs and trade-offs.Interview 5:Dynamic programming,Computer architecture and low level perf. enhancement question which requires knowledge of Trees, binary search, etc.At the end, I wasn’t tired and rather enjoyed the discussions. I think the key was long term preparation and time spent doing topcoder for several years (on and off as I enjoy solving the problems).Conclusion: “It’s not the best who win the race; it’s the best prepared who win it.”
4.4★ Supply Chain Analyst Facebook Singapore Operations Program Manager Facebook Singapore Learning Experience Designer Facebook Dublin 4.4★ 4.4★ 23 hours ago 23h 23 hours ago 23h Diligence Program Analyst Facebook Dublin With two billion users worldwide, Facebook is more ubiquitous than nearly any other company. Combine the household name with the legendary Silicon Valley perks, and it’s no surprise competition for Facebook gigs is fierce. Recently voted the number one tech company on Glassdoor’s Best Places to Work list, Facebook’s culture stands head and shoulders above the rest. In an exclusive interview, Glassdoor’s Amy Elisa Jackson asked Lori Goler, Facebook’s Vice President of People, for the scoop on interviewing at the behemoth social network. Here are Goler’s insider tips for scoring the job – and succeeding once you’re in.Do a LOT of research. Facebook’s culture is a fascination for the tech press and the world at large, so articles abound – use them! Facebook’s status as a public company also means the firm conducts earnings calls every quarter. During each call stock analysts grill CEO Mark Zuckerberg and Co. about strategy and future plans, so scour call transcripts and earnings articles to learn directly from the source what’s currently most important to Facebook. That scoop will help you make the case for why you’re the best person to help Facebook achieve these goals.“Most people have done a lot of research before they come [in for an interview],” Goler says, so don’t let yourself fall behind the competition before you even land in the interview chair.Position your attitude – and your résumé – as that of “a builder and a learner.” Those two identifiers are core to Facebook’s culture, Goler says. “What that means is that we are never done. We’re always looking at something and thinking. ‘That works pretty well but it can be even better.’ That’s true of every person on every job in every location across the globe for us.”Being a builder and a learner is “specific and broad at the same time,” Goler explains, and Facebook doesn’t think of those qualities as referring to a specific type of person or function. It’s more about your mindset versus your experience, though some of your experience can, of course, reflect your mindset, she says.So craft your résumé to highlight points in your career in which you built something new and mastered new skills. Once you’re in the hot seat at the interview, express through both explicit statements and your overall attitude that building and learning are goals as core to you as they are to Facebook.“I think there are a lot of people who would like the opportunity” to contribute to doing good, Goler says. “There is a subset that is ready to sign up for the responsibility to do that.” Make sure it’s clear that you fall into the latter category.Expect to work with autonomy and to build your own place at Facebook. Got the job? Congrats! Get ready to build your own corner of the world at Facebook. While the company conducts thorough orientations and employs “lots of rituals to help new people onboard and understand the culture,” Goler says the company trusts the right people have “self-selected into this environment” during the recruitment process. So rather than handhold by dictating daily tasks, Facebook instead tends to “provide context [about the mission and goals] so people can work with autonomy and know where everything is headed. They can go off and do their own thing.”That method is a “really important part of feeling like you’re contributing at Facebook,” Goler explains. If that prospect sounds terrifying, Facebook might not be the place for you. But if you’re interested in that kind of environment and just a bit nervous about a different way of working, don’t worry: “The water is warm,” Goler says. “It’s just practice. It’s like everything else: The more often you practice the easier it gets.” Be ready to have tough conversations. Facebook has “always been a culture that is really focused on honesty and transparency,” Goler says. “We talk about the great things and we talk about the challenges. It’s just part of the way we work.” Facebook offers support in this realm, she says, like a class on “Crucial Conversations” for managers who help to train individual contributors. The “social norm” at Facebook is to be pulled into hard conversations with no preparation necessary, which can be difficult for newbies at first. “What we say is that the more frequently you hop on them, the less hard they are,” Goler says.Ultimately Facebookers understand these conversations, though they can be uncomfortable at first, are all in service of the larger mission. “It just becomes part of the way that you work is that you are talking about the substance of what you’re working on,” Goler explains. “It’s never personal. It’s always about the work.”Interview conducted by Amy Elisa Jackson. 23 hours ago 23h 23 hours ago 23h 4.4★ Solutions Engineer (Intern) Facebook São Paulo 23 hours ago 23h 4.4★ 23 hours ago 23h 4.4★ 4.4★ 23 hours ago 23h 4.4★ Program Manager, Performance Management Facebook Dublin Data Engineer, Calibra (Blockchain) Facebook Tel Aviv-Yafo 4.4★ Offer Analyst, EMEA Facebook Dublin Full-Stack Production Engineer Facebook Dublin 4.4★ 23 hours ago 23h Available Jobs at Facebook 23 hours ago 23h Solutions Engineer Facebook Berlin 23 hours ago 23h See more jobs at Facebook
Manchester United are set for more talks with Inter Milan over Ivan Perisic next week.Corriere dello Sport says Inter’s crunch meeting with United over Perisic will be held next week.The Nerazzurri want €55m to sell Perisic, while United are reluctant to go higher than €35m.Inter are hoping that PSG can come in with a firm offer to create a bidding war and ‘scare’ Manchester United into raising their bid.Time is running out for the San Siro giants, who must make a big sale by June 30 to balance the books.
Juventus midfielder Claudio Marchisio remains on the radar of Chelsea boss Antonio Conte.Marchisio enjoyed great success with Conte at Juve during the latter’s time in charge.La Repubblica says Conte is keen to bring Marchisio to Stamford Bridge, and that a big contract offer could tempt the Italian international.The 31-year-old suffered a cruciate ligament injury in April last year, forcing him to miss out on Euro 2016.He subsequently struggled to regain his place in the side, making just 17 starts in the season.
This is my latest column for Fundraising Success. I print it here to share it with you, but also in response to this week’s Nonprofit Consultants’ Carnival, which is hosted by Sam Davidson and focuses on “green” in honor of St. Patrick’s Day. I think this message is especially important for the environmental movement.A few months ago, I saw a full-spread, anti-slave labor ad that featured shackled hands, one on each side of the two pages. Attaching them was a strip of paper that formed a chain holding the pages together. It was an arresting image that seized my attention.Then it got even better. It got interactive. When you laid the pages flat, the chain broke.But then it got worse. Underneath the broken chain was a message: “Ending slave labor is not this easy.” There was a tiny “ILO” logo in the upper right asking you to visit the International Labour Organization’s Web site to find out “how to help.” I loved the handcuffs. I hated the message so much I blogged my disappointment. (Hat tip to osocio.org blog, formerly Houtlust Blog, for running the ad — that’s where I first saw it.)Here’s why I hated it: I felt powerless to help because even the ILO admitted it was not easy to do anything about slave labor. How can I have faith that it will possibly overcome the problem? What in this ad makes me believe I could possibly make a difference? Nothing. I just felt weak and world-weary.What if instead the message said, “You just took the first step to ending slave labor. Now take another one. Visit www.ilo.org – .” I would have felt inspired, not tired. I might have donated money or time.If you haven’t guessed by now, I am not a fan of fear-based, gloom-and-doom messaging. I think it’s a downer; a downer as in diminished donations, dispirited advocates and doubting audiences. Feeling depressed yet? Me too.That’s my point. In this edition of my forgotten fundamentals column, I want to focus on hope. And not just because my state is flooded with Obama ads — which I happen to think are very good, regardless of your political stripe. I want to focus on hope, inspiration and aspiration because they are the basis of a long-term relationship. Here’s the problem with fear. It sometimes works — if we get scared into doing something quickly. But over time, our fear is going to erode, so we might not act again. (Think “The Boy Who Cried Wolf.”) Or, the fearful, gloom-and-doom approach can backfire. It can make us feel powerless. It can make us feel helpless. It can make us feel a problem is insurmountable, intractable and just plain permanent. It can make us want to run away.The more drama you give your problem, the more risk you take. If the apocalypse is coming, why bother trying to make change? If you scare with scale, you’ll lose. If you empower with feasible steps to set things right, you’ll motivate — and affect social change. Environmental campaigns often focus on negative consequences. That’s not all bad — but you need feasible, corrective steps paired with the negative consequences. If you’re going to try to fundraise with melting polar ice caps, you’re going to need to convince people their donations can stop us all from drowning. You need them to believe their actions can change things. You want them to feel hopeful — and good.This logic doesn’t only apply to a good cause; it also holds true for lingerie. A Journal of Consumer Research study from February covered in The Washington Post found that when people buy gifts at the last minute, they are motivated by fear — specifically, fear of being in the doghouse. The whole experience of going to Victoria’s Secret the night before Valentine’s Day in a desperate shopping spree for your honey is negative, and the doghouse-dodging shoppers in the store don’t tend to get warm, fuzzy feelings about giving or about the brand. By contrast, non-procrastinators aren’t motivated by fear, and they tend to feel happy and loving about their gift experiences — and the brand.In other words, The Washington Post noted, fear rarely wins people’s hearts.We should keep this in mind. Scaring people into giving is about as effective as a holdup: Someone will hand over his wallet, but he’s not going to feel good about it or you.Here’s a good rule of thumb: Threaten dire consequences only when there is an immediate, specific and feasible recommendation for remedying them. Show need alongside positive results. Give people a way to channel the emotions you evoke into real change. That’s what we all want. We want to be able to change what’s wrong. We want to set things right. We want hope that things can be better. We want to aspire to be something more. The last thing we want to feel is helpless. Remember that, and tap into those human needs as much as you can. Sell, don’t scold. Pair negative consequences of inaction with the uplifting image of action. Show the solution. Convince people that, together, we can handle the challenge, not just hand-wring our way into despair. In other words, break those chains of negativity. We want out of them.
ShareEmailPrint To learn more, read: Posted on March 7, 2013June 21, 2017Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to email this to a friend (Opens in new window)Click to print (Opens in new window)The following guest posts provide snapshots of the work of three recipients of Bill & Melinda Gates Foundation grants for work on innovative WASH and gender interventions in India.By Akhila Sivadas,Project Director, Center for Advocacy and Research, New Delhi: Rajasthani camp, a cluster of 600 households in South Delhi, is one of the 27 settlements where the Center for Advocacy and Research is facilitating the formation of Women’s’ Forums, which enable the community to collectively negotiate with the municipality for better sanitation services. Like all other settlements we have worked in, the women of Rajasthani Camp were frustrated with broken toilets, clogged drains, and garbage heaps in their community. The Women’s Forum launched a multi-pronged initiative this past fall. Armed with the community-specific disease data that emerged from a health conversation we convened, the Forum raised their concerns with a local leader who pressured authorities to fix the situation. Their persistence and determination has already paid off: toilet renovations are currently underway.By Sampath Kumor,Project Director, Rajiv Gandhi Charitable Trust, The Self Help Groups of Rajiv Gandhi Charitable Trust provide potent platforms to discuss and disseminate the objectives of the WASH and gender project. Women from socially and economically marginalized groups have now found a forum to discuss subjects that have always been disapproved and stigmatized. For communities with little choice but to defecate in the open, the process of identification of the risk and vulnerability of the same (particularly for adolescent girls) is a step closer towards the aim. In addition, targeted Self Help Groups for young women are utilizing peer-to-peer discussions to address menstrual hygiene management. The march is on!By Kathleen O’Reilly, Texas A&M University: In our research on successful sanitation habits in rural West Bengal and Himachal Pradesh, we have learned that using a toilet is so commonplace for mothers with young children that they often do not recognize the advantages gained by having a toilet. Despite casual replies to questions about the convenience of a household toilet, observation of mothers’ daily routines reveals that they take advantage of the toilet’s proximity by leaving children unattended when they use it. We have found that the toilet has become so useful and so habitual that women are no longer conscious of the burden it would be to take children with them for open defecation.For more in the WASH and Women’s Health blog series coordinated by WASH advocates, click here, or visit WASH Advocates.Share this:
Share this: Posted on April 23, 2013March 13, 2017By: Arlene Samen, Founder and CEO, One Heart World-WideClick to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to email this to a friend (Opens in new window)Click to print (Opens in new window)The integration of modern medicine into traditional systems can be challenging. One Heart World-Wide (OHW) works with the Tarahumara populations of the Canyon in Northern Mexico. The Tarahumara are among the indigenous groups farthest removed from mainstream society, and as a result suffer from many barriers to care. Discrimination against indigenous groups in Mexico creates one such barrier. Many Tarahumara people fear that medical providers will disrespect them, violate their right to make informed medical/family planning choices, or otherwise mistreat them. Language barriers further exacerbate these issues, as many Tarahumara do not speak Spanish and many providers do not take the time to make sure indigenous patients have understood them.Many Tarahumara women feel that providers make little effort to understand their practices or beliefs, and often act with an air of superiority by telling women that there is no place for their use of traditional parteras (midwives). They often leave the clinics feeling patronized and without an understanding of the care or advice they have received. This is due to the complicated medical language that the providers use, which even a well-educated, native Spanish speaker might have trouble with.These circumstances, coupled with the difficult travel and long distances that many women face in order to reach a clinic, lead to almost 90% of Tarahumara women delivering without a skilled birth attendant. This in turn results in dismal maternal and neonatal survival outcomes.OHW is seeking to improve this situation through our Network of Safety model. The Network of Safety is an intervention aimed simultaneously at several levels, from the mothers to the referral hospital. Providers are trained, health facilities are upgraded and outreach programs on safe motherhood target community members.In order to encourage facility-based deliveries, we have found it necessary not only to inform women of services available and advise them on their use, but also to work with clinical staff to ensure they provide culturally appropriate, quality care to indigenous patients. We want the Tarahumara women to feel comfortable in the clinics so that they will be willing to return.We recently began including a new cultural sensitivity training module in all of our trainings for providers. Our trainers focus on raising awareness on the effects of communication on patient relations by discussing intercultural communication theories and dynamics and by practicing techniques to increase clarity and understanding by both parties. Through the exploration of different viewpoints, we invite trainees to recognize beliefs held by the Tarahumara, even if they are not aligned with their own, so long as they do not cause harm to the mother or newborn.It is our hope that behavioral changes among health care providers that lead to more respectful provision of care will allow for greater changes among the Tarahumara as well, ultimately resulting in increased numbers of facility-based/attended births and therefore healthier birth outcomes for Tarahumara women.For more in the respectful maternity care blog series, click here. ShareEmailPrint To learn more, read:
I just came across this recent New York Times article that highlighted something we’ve been hearing from members for some time: as the economy begins to recover, employers are not re-hiring people that were laid off or taking on full-time employees; instead, they are turning to temp workers or freelancers to fill positions. This seems to be the case with employers who are generally still leery of the recovery, thinking that it will not last or lead to robust growth. Employers are avoiding bringing on full-time staff, and paying for the typical benefits that come with them, by taking on part-time staff. While that may be true, we think that this is part of a trend we’ve know about for a long time. The workforce is simply changing and the recession has accelerated a trend that has been developing for years. Freelancers have been at the edge of this evolution, adapting to industry changes and the mobile nature of the modern economy. It’s encouraging to see that freelancers may also lead the way out of the recession, despite being some of the hardest hit during the past year. One thing everyone can agree on is a hope that 2010 is better than 2009 when it comes to your bottom line. Happy New Year from all of us at Freelancers Union!
Water is life. It is a simple, yet powerful phrase that led to one of the most visible displays of collective activism in recent memory. #IStandWithStandingRock and #NoDAPL became trending hashtags on social media as everyday folk, celebrities, and political figures used their platforms to shed light on why preventing the construction of the pipeline was a worthy cause not just for those who were directly affected by it, but for all of us.For all of us, not just some, and not just me—one could argue that it was the first time that many of us, especially millennials, witnessed solidarity of this magnitude. The idea of working in tandem towards a common goal is the crux of solidarity. The concept was instrumental in establishing unions here in the United States and abroad. I know that my family personally benefitted from unions, especially those within the automobile industry. Without them, my grandfather would not have been recruited from Tuskegee Institute in Alabama to work at Ford Motor Company.The monumental, yet contested, gesture of allowing Black Americans to gain memberships into unions ushered in new opportunities for families who migrated north. Without the unions and opportunities to create generational wealth, there would not have been a Black middle class in cities like Detroit in the 1940s and 1950s.For those of us who engage in freelancing that is solitary in nature, we may not always see, or even fully grasp, the importance of professional solidarity. The way we work has evolved at breakneck speed: NAFTA pulled manufacturing out of the states and the proliferation of new technologies has transformed the image of quintessential American worker from a mechanic in blue jeans to a millennial with a smartphone. But despite workforce changes, the importance of a strong social safety net for workers remains. In some ways, freelancers are like the Davids in a world of Goliaths. We often have to operate outside of systems or create our own in order to be successful.But, if the big guy always wins then what becomes of the little guy? I take great comfort in knowing that there are people who are working towards their freelancing goals even when others may not understand or support them. I draw strength from knowing that there are others out there who have figured ‘this’ out and I can too. Most of all, I believe that we can come together to build a system that works better for freelancers and all workers. As evidenced by Standing Rock, we grow stronger when we are vested in each other’s success and well-being.Standing Rock is also a reminder that you are not alone. Yes, you may be physically alone or you may work in isolation, but there are others who are doing the same or similar work as you. There is great power in understanding how to leverage that collective knowledge in order for others to benefit. What if members of the Sioux nation had just inoculated themselves and didn’t share their battle with the rest of the world?Solidarity does not undermine individuality. One of the reasons why I write is because after years of running away from me, I finally made peace with the fact that I am your quintessential introvert. As such, freelance writing is ideal because I get to spend a significant amount of time with ideas, words, language, and myself.Being in solidarity with other freelancers does not mean that I must forsake my individuality or uniqueness in order to conform to a group norm or culture. No, it means that we can demonstrate mutual support within a group, even a group as nebulous as that of freelancers. Other tribal groups and non-Native Americans stood in solidarity with the Sioux people and that is why the Standing Rock movement was so successful.Lastly, we have power. When Sioux elder LaDonna Brave Bull Allard began resisting the Dakota Access Pipeline in April, I wonder: Did she understood the magnitude of her power? As I have mentioned in a previous post, my pen is my protest. As freelancers, we not only have the choice and opportunity to use our crafts to support and show solidarity for issues important to us, but we can use our stunning diversity to stand together and demand more from a system that continually sidelines us.Standing Rock was not some trend or fad. This was real and as we still see with the Flint Water Crisis, water quality and quality of life are pertinent issues in many communities. Whatever shape or form your freelancing takes, just like those who stood with their feet firmly planted in the ground—unmovable and unshakeable—you have individual power and that power is magnified when we work collectively towards a common interest.
This is a sponsored post from our SPARK sponsor Alliant, an award-winning credit union.Freelancers have unique financial management challenges: Preparing for lean times, planning tax payments, maintaining supplies and equipment… The list goes on. What’s more, you need to track your business and personal expenses separately. A credit card dedicated to business expenses can simplify your record-keeping. But which card is best for you?Here are four simple steps to determine the right credit card for your freelancer needs.1. Business credit card or personal credit card?You might be using a credit card for your business expenses, but that doesn’t mean you need an actual business credit card. Many freelancers prefer using personal cards because they can handle your spending needs, and business cards aren’t protected by the CARD act.But if your freelance business really takes off, you can always upgrade to a business credit card, which comes with different sets of rewards, limits, and other features. The point at which you need to upgrade to a business card will vary from person to person, depending on multiple factors. A good rule of thumb is to monitor your credit card spending. If your business expenses exceed your personal expenses, think about making the switch.2. Look at your spending to optimize your rewards.Information is the most critical tool in your kit when it comes to selecting the right credit card. Take a look at your personal and business spending patterns over the last year and see what stands out. You may already have a rewards card for your personal use, but if your business expenses vary significantly from your personal expenses, you could be losing out. For example, if you drive a lot to gigs or to meet clients, a credit card with cash back to use for gas expenses and car maintenance might be the best fit. On the flipside, if you choose a credit card to optimize your business rewards, you might be missing out on rewards for your personal spending. So if you decide to only use one credit card, make sure that it strikes the right balance for your spending habits.3. Assess the fees and interest rates.Some cards come with an annual fee, but since you’ve already examined your spending patterns, you can do the math to determine if an annual fee is actually worth it. Another fee to watch out for is the foreign transaction fee, which can add up quickly if you’re frequently on assignment out of the country. And don’t forget the interest rate. While you always want to pay off your card every month, sometimes it’s just not possible—especially in those lean months. If you plan to take advantage of a zero percent balance transfer offer to move a balance from a high-interest card, look for a credit card with no balance transfer fees.4. Other considerationsHere are just a few other questions to ask when looking at your credit card options. Does the credit card offer a personal finance tool that allows you to categorize expenses? Is it compatible with the accounting software you use? Is there a signup bonus? Are there reward tiers or other hoops you have to jump through to get your cash back? What about other perks and bonuses, such as concierge service or free checked bags?Bottom line: It’s more important to choose a credit card based on the way you spend your money than on the promise of flashy rewards.Maggie Tomasek is the Social Media & PR Specialist at Alliant, an award-winning digital credit union. Find out more about Alliant at myalliant.com/freelancersunion.
Orli LeWinter, 360i’s SVP of Strategy & Social Marketing, co-chairs the 4A’s Social Media Committee and recently contributed to their Whitepaper on Organizing Your Agency for Social. The publication contains in-depth information on how to structure social within your agency as well as predictions on the future of social.Social marketing has become a necessary part of the marketing mix for many brands and while most agencies have been through multiple versions of social media marketing, it is an ever-evolving landscape and important to stay in the know. The 4A’s Whitepaper offers a few different approaches agencies can use in order to create a successful social marketing team and ways to scale these areas of your agency properly.Read the 4A’s Whitepaper, Organizing Your Agency for Social here.
The average person may see anywhere between 4,000 and 10,000 ads in a single day. From binge-watching your favorite shows to checking the pile of coupons in your mailbox, advertisers have inundated our lives. Most of the ads we see… Full Story,Dressing up for Halloween is one of the best parts of the holiday, especially if you’re a creative person. But buying a Halloween costume can get expensive, with many costing more than $50 a pop. And unless you plan to… Full Story,You may not find it on an official calendar anywhere, but Friendsgiving is a newer holiday that has gained popularity in recent years. Much like Thanksgiving, Friendsgiving is a time to gather around the table with loved ones in the… Full Story,My birthday is on Halloween, so every year I get super excited. I plan what my costume will be, decide how I want to celebrate and text all my friends to let them know. Last year, I was finally able… Full Story,Not much of a football fan? Don’t know what all the cheesehead hat-wearing and face paint-smearing is all about? Skip hanging out at the local sports bar or sitting in the stands at a game, and put on your entrepreneurial… Full Story,Living paycheck to paycheck can feel like an endless scramble. Rent is due on the first but your paycheck won’t clear until the second. On top of everything, you need to pay for groceries, a bus ticket, and utilities before… Full Story,Decision fatigue is the decline in energy and focus you experience after making too many decisions. This mental drain causes your brain to abandon your willpower in order to seek more immediate rewards, which leads to poor decision making and… Full Story,If you ask a random person on the street what they do, chances are they have a lot of slashes and hyphens in their job titles. In this day and age, if you don’t have multiple sources of income… Full Story,Do you consider yourself a financially responsible young adult? Personally, I like to think that my finances are mostly in order. Rent, student loans, car payments—everything big is blocked off nicely. If the math works out right, I have a… Full Story,In the financial world, nothing evokes feelings of terror quite like the word “bankruptcy”. It’s become synonymous with a complete and utter collapse of one’s finances – a black hole that’s almost impossible to climb out of. When you declare… Full Story
The gut is often coined as ‘the gateway to the body’ and as such, it is extremely important to ensure it is well looked after for optimum health and wellbeing.A growing number health experts and practitioners are now exploring the notion that individuals have a different gut types which ultimately determines how we react to food. Naturopathic nutritionist Julie Haigh explores the five different gut types proposed, and how you might be able to alleviate the painful, associated symptoms.Candida Gut‘Candida is a type of yeast which resides in the upper intestine, alongside other gut bacteria. If present in moderate levels, candida contributes to healthy gut functioning, however, in some circumstances, such as during antibiotic treatment or a poor diet, high in processed sugars and fats, candida will take the opportunity to grow and multiply.‘Symptoms include unexpected weight gain, loose stools, and brain fog. There are many ways you can counteract a candida gut; I recommend trying the Candida Diet Foods plan which is based on the 5R plan; removing offending foods, replacing digestive support, replenishing with nutrition and repopulating gut bacteria, repairing leaky gut and rebalancing lifestyle, stress and diet issues. Along with diet and lifestyle recommendations, Candida Diet Foods also has a whole host of healthy candida friendly recipes and meal plans to follow, helping you on your journey to improved wellbeing.’Source
Topics: Facebook Marketing Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Have you ever wondered why some Facebook pages attract millions of fans while others don’t? Granted, many of these super-popular pages stand for internationally known corporations that already have a large base of staunch supporters, but they know that an established brand doesn’t compensate a mediocre page. What, then, are these companies doing right to attract and sustain a large number of Facebook fans? The answer lies not just in active page maintenance. Constantly uploading relevant content and promptly answering fan inquiries are important but insufficient for building a highly successful Facebook page. As the following case studies attempt to illustrate, the key lies in involving fans in creative and personable ways. 1. Successful pages involve fans through product-related polls and contests. Fans like to feel involved. A space for them to voice their opinions is good, but one that invites fans to transform mere opinions into constructive feedback for product improvement is even better. Oreo, with approximately 4.3 million Facebook fans, classifies as the latter.The Oreo Jingle Contest integrates product-related content–dunk Oreo cakesters in milk or not–with format that encourages creativity–that is, singing the jingle any way you want. Oreo goes even further to involve fans who are too lazy to enter the contest–they may vote for their favorite entries. A creative, free campaign as such succeeds not just in leaving potential customers a favorable impression of Oreo’s new products but also in making fans feel that their opinions are valued by Oreo, which may in turn strengthen customers’ loyalty or curiosity to leran more about Oreo products.Not all contests work as well on Facebook as Oreo’s. Pepsi, a well-run but much less popular page, also publicized a contest. Unlike the Jingle contest, however, Pepsi’s Refresh Project seems to promote the concept of corporate social responsibility (CSR) more than it does its own products.Not that a CSR project is a bad idea. In fact, Pepsi’s move on Facebook probably helps build a healthy, trustworthy corporate brand that may indirectly contribute to sales. The problem, however, seems to lie in the word “indirect.” Since the project does not directly address Pepsi products, fans may find it difficult to see how their participation helps improve Pepsi products that will eventually benefit them as consumers. In other words, Pepsi’s contest is a good initiative that nonetheless neglects the importance of interaction perceivable to consumers, which may explain why it contributes little in drawing a flock of fans to the Pepsi page. 2. Successful pages respond to fans’ comments promptly.Are contest and polls the only means of involving fans? Of course not. Responding to fans’ inquiries and concerns itself can be just as effective depending on how it’s implemented. Coca-Cola, a page with more than 5.2 million followers, handles fan inquiries and comments so meticulously that they display real-time Twitter interactions under a tab named “Feeds.” The fact that every reply addresses a particular fan by first name implies at the very least that Coca-Cola wants to project a caring, personable image. Fan buy into this.3. Successful pages respond to fans’ comments inclusively.Besides responding promptly, another key to successfully brewing an engaging atmosphere is to respond inclusively. Fans don’t always leave positive comments. They also encounter frustrating moments when using a product or service and vent that frustration by leaving negative comments.JetBlue has encountered that. A brief look at their discussion board tells the story of some customers who are not happy with JetBlue services. One post is outspokenly named “nice how you delete,” which inevitably refers to JetBlue’s past page management style since this post still exists. JetBlue listens and acts upon what it hears. Its tolerance of negative comments and constructive responses effectively erects an image of open-mindedness and determination to constantly improve its services. Apparently, fans buy that, too.ConclusionTo conclude, some Facebook pages are highly successful because they support customer relations with creativity, punctuality, and an open mind. These success stories apply not just to big corporations but also to businesses of any size. Once you learn to merge the three elements in running your Facebook page, you will be on your way to building an effective inbound-marketing-driven brand.Live Website Optimization: Using Website Grader for Marketing SuccessJoin HubSpot Experts for a live session for website review and optimization, providing tips for getting found online.Date and time: Thursday, March 25, 2010 at 1:00pm ET Submit your site now for optimization by HubSpot Experts! (2 will be selected.) Originally published Mar 22, 2010 10:15:00 AM, updated October 01 2013
Marketing Transformation Week Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack This blog post is one of several Marketing Transformation Success Stories we’ll be featuring in celebration of Originally published Apr 6, 2011 6:51:00 PM, updated March 21 2013 Inbound Marketing , April 4-8, 2011. Topics:
This infographic shows us people follow brands on social media sites for specific reasons, and based on the data above, we can be certain that they all intend to do something with the knowledge they’re accumulating. They use Facebook and Twitter to learn more about a company and its products, and then they apply what they’ve learned to either their purchasing decisions or the purchasing decisions of others by making recommendations. Originally published Jul 8, 2011 6:00:00 PM, updated October 20 2016 A Get Satisfaction Social Media Column Five Media around why people choose to follow brands on social networks. It confirmed much of what we already know about Facebook and Twitter’s power, but it also led to some new insights around marketing online through social channels. Here are some key takeaways I think are especially important for marketers… Give yourself the chance to make that statistic matter for you in a positive way by allocating appropriate Social Media Users Have Strong Motives 36.9% of Facebook users and 43.5% of Twitter users said they connect with brands using social media to stay in the loop on special offers. promoted regularly via social media Marketing Takeaway: Marketing Takeaway: new infographic Marketing Takeaway: A whopping 70% said they had used social media to participate in a contest or sweepstakes. Social Media Users Are Seeking Offers was published this past week by and infographic we’ve seen has, in one way or another, reinforced the notion that interacting and engaging with folks on social media bolsters your brand’s image and fosters meaningful relationships with consumers. This most recent set of data is no exception. While all these statistics are interesting on their own, it’s the combination of the data from “what are the top reasons people follow brands” and “getting active with brands” that should really resonate with marketers: resources for social media Every piece of social media research Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics: Online Experiences Influence Purchasing Decisions 97% percent of respondents said that an online experience has, for better or for worse, in one way or another, influenced his/her decision of whether or not to buy a certain brand or service. Use this fact as a filter for what you share. Put yourself in your customers’ shoes and ask yourself, “Where would the information I am about to share fit in the buying process? The very top, or near the bottom?” Based on that estimation, is this contest link or blog post summary as strong as it can be? Make your updates and content as effective as possible. Measure what works, and create guidelines or a framework for your social media team that outlines what type of content gets the most return. and within your company. Doing so will allow you to be timely in responding to mentions on Twitter or questions posted on your Facebook wall, as well as in crafting the regular, thoughtful updates that allow users to make a mental touch-point with your brand on a daily basis. with links back to landing pages on your site. And don’t underestimate a “follower’s fury” — the notion that they will get bored and unfollow you if you keep reusing the same content over and over again. Be creative with offers, and create new ones often. This means that social media users are looking for deals and will likely register for contests (or other things) in order to do so. Make sure that whatever offers you are making on your website, whether they are product giveaways for B2C companies or research reports or webinars for B2B companies, they are also