Jingdong 2015 net loss of 9 billion 400 million yuan to expand

NetEase technology news March 1st, Jingdong (Nasdaq:JD) today released the fiscal year 2015 results. Data show that the total amount of the Jingdong 2015 annual core trading for 446 billion 500 million yuan (about $68 billion 900 million), an increase of 84%; net income of 181 billion 300 million yuan (about $28 billion), an increase of 58%; net loss attributable to common shareholders was 9 billion 400 million yuan (about $1 billion 400 million), compared to a net loss of 5 billion yuan. 2015 losses mainly occurred in the fourth quarter, a net loss of $7 billion 600 million in the fourth quarter (about $1 billion 200 million), mainly due to pat Network impairment, as well as the recognition of some of the investment in the quarter.

2015 annual core transactions amounted to 446 billion 500 million yuan (about $68 billion 900 million), an increase of 84%. 2015 annual online self and the core of the total transaction of the third party platform were $255 billion 600 million and $190 billion 900 million, an increase of 60% and 2014, respectively, compared with the full year. A total of 2015 core trading of electronics and appliances throughout the year was 228 billion 900 million yuan, an increase of 65% over 2014, while the total core transaction 2015 year household goods and other goods was 217 billion 600 million yuan, an increase of 109% compared to 2014. Compared with 2014 of the whole year, compared with the year of, the proportion of the total annual commodity and other commodities core transactions accounted for the proportion of the total core transactions rose to 48.7% in the year of 2015.

revenue cost

2015 full year revenue of 157 billion yuan ($24 billion 200 million), an increase of 101 billion 600 million yuan over the previous year’s $54%. The main reason for the increase in the cost of revenue is the company’s direct sales growth, as well as the flow of network marketing services to businesses and suppliers to increase the cost of access.

2015 full year, logistics costs 13 billion 900 million yuan ($2 billion 100 million), an increase of 8 billion 100 million yuan over the previous year’s $73%. The main reason for the increase in the cost of logistics is the increase in the number of logistics employees required by the company to expand the logistics network in the lower tier cities and rural areas, and the increase in the supply of logistics services to online merchants.

marketing costs

2015 full year marketing expenses of 7 billion 700 million yuan ($1 billion 200 million), an increase of 4 billion yuan over the previous year’s $93%. The main reason for the increase in the cost of marketing is to increase the cost of access to traffic costs and brand advertising activities, as well as the promotion of Jingdong financial products and O2O services marketing costs.

technology and content cost

2015 annual technology and content costs 3 billion 500 million yuan ($500 million), an increase of 1 billion 800 million yuan over the previous year’s $88%. This part of the increase is due to the increase in the number of research and development staff, as well as other projects in the mobile, big data and cloud computing spending increases.

general and administrative expenses

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