National run on the industrial chain of hundreds of restless running APP did not profit

national running mode open

core tip: compared with the end of last year, the sports class APP intensive financing fiery contrast, capital has been significantly reduced this year. In 2014, there were about 12 sports APP to obtain venture capital. Despite several rounds of financing, but plump network has not been profitable, the industry also has a bad news. According to the product line of the "O2O industry death list", was established in July 2013, sports, entertainment running application "race music" has died.

national running mode open, running after the sun became the focus of the most intimate circle of self and gourmet circle of friends. "Share" their enthusiasm for sport class APP to see the spring, the number of users go up, valuations have gone up. However, the measurement results are not uniform, high product homogeneity, product profitability difficulties are still unresolved.

movement up to hundreds of APP, 4 times the number of active users

input in the apple store movement two words, a total of 3045 applications pop. Among them, both focus on running and vigorous "plump" and "Wyatt laps", has focused on women to lose weight or men’s fitness guide APP.

if the input "running", the application of up to hundreds of jumps. According to the August 2015 movement fitness class APP list, the latest release of the data center, the top three music power, plump movement, with the number of monthly active users has more than one million. But the move pedometer, after three minutes of exercise 7 Seven and muscle training, the number of monthly active users is only about 400 thousand, and the first 2 million 192 thousand and 700 months of active power of music number is 4 times.

biggest change occurred in the past two years. According to the relevant person in charge of Nike, NIKE+ digital platform was founded in 2006 as early as in 2013, China’s registered users in China grew by 130%, Nike+ download from the growth of the year of 2012 to 2 million 580 thousand in the year of 570 thousand.

there are a large number of people do not have to run a sports APP lazy crowd, corresponding to some of the difficulties after running APP installation but no one use. Wyatt laps CEO Liang Feng said: "there are three major sports Charm: a sense of participation, sense of achievement is two, three is the outcome. Although a lot of running software to do a lot of records running distance, test running system, but did not solve the essential problem: how to make the user really run up?

year financing from hot to cold, running APP has died

compared with the end of last year, the movement of APP intensive financing fiery contrast, capital has been significantly reduced this year. In 2014, there were about 12 sports APP to obtain venture capital. This year March plump network got deep venture capital financing of 60 million yuan, 7 months after completion of a $30 million financing. Four years, plump valuation increased from 500 thousand yuan (US $9> $150 million

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