for the community O2O, on the one hand, the market is rising heat, on the other hand is not seen relatively successful cases appear. To meet the needs of customers in order to create a valuable model, in contrast to the current community O2O, I think there is still a long way to go, may be more than other industries in the field of O2O longer. So, as entrepreneurs you, the following 5 questions worth thinking about.
text / Wu Yuan
in 2013, one of my friends want to do community O2O, and to start planning team and other issues. In the first half of 2014, the project has not yet started, but he told us about this again, saying that a company in Beijing has raised $100 million. "One hundred million dollars ah, what not to do!" the excitement shows between the lines. Not long ago, when we talk about the O2O community again, he became silent, seems to have given up the idea, perhaps by the Ding Dong District "failure".
even the Ding Dong District into a failed case, but the community did not reduce the heat O2O. On the contrary, we can often hear a certain community O2O project has received a ten million level of financing news. But the real valuation of billions of dollars, or even billions of.
I have been to the community O2O embrace of doubt, on the one hand is the market rising heat, on the other hand, has seen relative success stories, curious, also let a person want to explore in this field.
to meet the needs of customers in order to create a valuable model. The Internet is not to change people’s lives, but to enhance people’s lives, make life more convenient, more interesting. The development of the Internet to the back, the more things should be moist silent, feel no barriers, and daily life into one.
in order to look at the current community O2O, I think there is still a long way to go, may be more than other industries in the field of O2O longer.
we all say that entrepreneurship is passion, all the questions you want to understand, it will lose the opportunity to start a business. So these questions do not necessarily have an answer, but at least think about no harm. If you want to try entrepreneurship in this field, I think we need to consider the following issues:
an entry point problem
what is community O2O? I’ve always had this question. For example, near the community to achieve online takeaway food store, is not? If so, it is not a takeaway, as for the O2O community so tall? Looking at the current domestic O2O community model, can be divided into several categories:
a, the District Social entry: for example, Ding Dong District, community social entry, but actually do is retail distribution. The two do not have the intersection. Community social belonging to strangers social, it is difficult to do a good stranger social