Katya’s note: Pictured here is today’s Guest Star Blogger CK, who not only knows good marketing and savvy social media practices — she also apparently knows good books (note what’s in the bag) and fine footwear. CK has an excellent blog, which is where I read the following post. I asked if I could share it in its entirety with nonprofits here on my blog, especially since it is an easy guide to all her content on the topic, and she graciously agreed. I’m very pleased to share the following smarts, gathered from her experience working for and advising the for-profit world. CK also hosts the Marketing Profs Book Club, which is discussing that book in her handbag starting November 13. More information here. CK says:In attending an event this week I promised attendees that I would feature a post to point them to some of the information we discussed.While social media is certainly not new to everyone…newsflash!…it’s new to most people and professionals. My regular readers might have already seen this information, but, in the case you haven’t, well then it’s new to you.Here are some of my posts centering on best practices and the core principles of social media: Don’t pass the “Web 2.0 Go” without a guide. Learn why a guide for social media is essential right here. What’s that you say? Learn the value of listening to social media conversations–and what you should be listening for–right here (psst: not every company needs to blog, but every company needs to be listening). It’s about share. Learn why, through a riddle, this environment is most aptly called “The Share Economy” right here. Bad can be good. Learn why engaging your critics and leveraging their feedback is the best move, right here. Why blog? Find out the myriad value that marketing professionals receive through blogging in this unique collage right here (PDF version), or go here for the rich media version (that graphic on the below right is a snapshot of the piece). No, really…why blog? An interview with me by Folio Magazine focusing on “Why Blog?” is right here. One must modernize (or face irrelevance). In using the British monarchy as a metaphor for social media…find out why it’s important to modernize, and why it’s critical to reach out to your constituents (if you want them to like you) right here. Please follow the rules. Looking to pitch products, services and stories to bloggers? Go forth with caution and care–as consumer and business bloggers are very savvy!–best to first read my rules right here.Hard because it’s simple. Learn why social media is “hard because it’s simple” right here. Your blog has a mantra? Yep, it’s right here.Here are some books focusing on social media you might find worth your while:Citizen Marketers: this book focuses on the word-of-mouth phenomenon of “citizen” marketers. I was fortunate enough to review several chapters of the book before it went to print and we featured it as the inaugural selection in the book club I host–a Q&A with the authors is right here. The New Influencers: this book also features information and implications on today’s “new influencers.”I contributed an essay to this book and an interview I conducted with author Paul Gillin is right here. Join the Conversation: this book just launched and details why companies should participate in the global conversation. Buy the book through this link here and a portion of your purchase will benefit charity. The Age of Conversation: this book is unique in that it features over 100 chapters (1 page per chapter) by over 100 active marketing bloggers from all over the globe, including a chapter I contributed. It’s also unique in that all profits of the book benefit charity. Post about the unprecedented initiative is here. eBook, softcover or hardcover versions can be purchased here. Enjoy marketing books? Wish you could discuss them with the authors and other marketers from the comfort of your own home or office? Now you can! Join the book club I host and created with MarketingProfs right here.